Hilton Reaches 100 Hotel Milestone in Africa
Signing of Hampton by Hilton Sandton Grayston also marks African debut for Hampton by Hilton
Addis Ababa, Ethiopia and McLean, Va. - Hilton today announced at the African Hotel Investment Forum (AHIF) the signing of Hampton by Hilton Sandton Grayston, a deal which marks the first for the brand in Africa and a milestone of 100 hotels trading or under development on the African continent for Hilton in its centenary year.
A franchise agreement was signed with Afrirent Pty through its Indalo Hotels & Leisure subsidiary, a level one Black Economic Empowerment (BEE) third party operating company. Indalo will be the operator of the 158-guestroom Hampton by Hilton hotel in Sandton, the financial capital of South Africa. This mid-market property will join Hilton’s flagship upscale Hilton Sandton, offering additional choice for travellers to the district near Johannesburg, commonly known as “Africa’s richest Square Mile.” Construction is scheduled to begin at the site on Grayston Drive in early 2020 with first guests set to be welcomed by mid-2021.
Hampton by Hilton offers high-quality and thoughtfully designed accommodations, award-winning customer service culture and value-added amenities – all backed by the industry-leading 100 percent Hampton Guarantee™. Hilton’s largest brand now offers 2,500 properties and nearly 260,000 rooms worldwide across 27 countries and territories.
Hilton has enjoyed a rapid period of expansion in the focused service segment through the Hilton Garden Inn brand, which has operational hotels in six African markets and a further 10 under development. Hampton by Hilton is expected to compliment this growth and provide owners and customers with greater choice.
Patrick Fitzgibbon, Senior Vice President, Development, Europe, Middle East & Africa, Hilton said: “With this being our 100th year, reaching the milestone of 100 hotels allows us to reflect on our rich legacy of pioneering tourism on the African continent but also to look to the future. We continue to step up the pace of our growth, especially in the mid-market segment which presents a tremendous opportunity as evidenced by the rapid expansion of Hilton Garden Inn on the continent since its debut in 2016.”
2019 has seen Hilton open four properties in Africa, entering three new markets whilst also further strengthening its multi-brand pipeline. Highlights include:
- Bringing its lifestyle Canopy by Hilton brand to Africa, through the signing of Canopy by Hilton Cape Town Longkloof
- Confirming the signing of two landmark flagship Hilton Hotels & Resorts properties in Uganda and DR Congo Hilton Kampala and Hilton Kinshasa
- Accelerating its growth in the focused service segment, opening Hilton Garden Inn hotels in three new countries:
- Continuing to establish its footprint in Morocco with the opening of Hilton Tanger Al Houara Golf Resort & Spa with the Hilton Taghazout Bay due to open in 2020
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 971,000 rooms, in 119 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 103 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos