Hilton Expands Presence In Morocco With $33 Million Coastal Hotel
Hilton Hotels & Resorts Nears 50 Hotels Trading or Under Development in Africa
RABAT, Morocco and MCLEAN, Va. - Hilton Worldwide (NYSE:HLT) has signed a management agreement with Société d'Aménagement et de Promotion de la Station de Taghazout (SAPST) to open a 170 guestroom hotel within the Taghazout Bay Resort located 10 miles (17 kilometers) north of the Moroccan coastal town of Agadir. Hilton Taghazout Bay Beach Resort & Spa is set to open in 2018 and will join three Hilton Worldwide hotels currently operating or under development in Morocco.
Hilton Taghazout Bay Beach Resort & Spa is part of Morocco's new sustainable Taghazout Bay Resort complex, which is set in the peaceful foothills of the Atlas Mountains and overlooks the stunning Atlantic coastline. Guests to the hotel will have access to a range of activities at the Taghazout Bay Resort complex, including the on-site surf camp, tennis club and golf academy at the beautiful 18-hole golf course designed by architect Kyle Philips, as well as hiking and mountain biking. The resort is located only 40 minutes from Agadir International Airport.
"Tourist arrivals in Morocco have more than doubled since 2000, and as the market continues to mature there is opportunity for Hilton to grow in locations across the country," said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton Worldwide. "Hilton Taghazout Bay Beach Resort & Spa, alongside the recently opened Hilton Garden Inn Tanger City Centre, supports our wider growth strategy in North Africa. This spectacular new development will contribute to the Moroccan Government's ambitions to establish Morocco as one of the top 20 tourist destinations in the world."
A progressive open-skies agreement with Europe has removed the limit on EU flights to Moroccan airports. As a result there are a significant number of flight routes from key source markets including Germany, France and Spain, whose tourists increasingly flock to Taghazout Bay Resort for its peaceful beaches and striking mountainous scenery.
Hilton Taghazout Bay Beach Resort & Spa joins two Hilton Worldwide properties currently under development in Morocco. Hilton Tanger City Centre Hotel & Residences and Hilton Tangier Al Houara Resort & Spa are both set to open in 2017.
"Hilton Taghazout Bay Beach Resort & Spa takes us one hotel away from 50 Hilton Hotels and Resorts trading or under development across Africa," said Jim Holthouser, executive vice president, global brands, Hilton Worldwide. "The brand has seen exceptional success across the continent since our longest trading hotel Hilton Addis Ababa first opened in 1969."
Ahmed Oulahna, SAPST CEO, said, "It is with great excitement that we partner with a global brand as prestigious as Hilton. Hilton Taghazout Bay Beach Resort & Spa is an essential component of the Taghazout Bay Resort, promising pleasant stays rich in emotions."
The property will have stylish and spacious outdoor pool areas that overlook the bay's curving beach, with direct access to the shore for guests of the hotel. In addition to its fully serviced spa the hotel will include two signature restaurants and a bar. For corporate travellers the hotel will include a ballroom suitable for up to 500 delegates and four meetings rooms.
Hilton Taghazout Bay Beach Resort & Spa will be located at Station Touristique de Taghazout Bay, route d'Essaouira, Agadir, 80000, Morocco.
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About Taghazout Bay Resort:
Located 40 minutes from Agadir International Airport, Taghazout Bay is part of the Vision 2020 national strategy, managed by SAPST. Highly committed to sustainable development, the resort design takes into account the preservation of natural resources and respects the socio-cultural authenticity of host communities. As a resort on a rich coastline, within an exceptional natural environment, Taghazout Bay offers tourists tremendous experiences focused on the sea, culture, sports, nature and eco-tourism. With investment exceeding one billion US Dollars, Taghazout Bay Resort will offer 7,450 tourist beds, allocated in nine modern hotels and various tourist residences, as well as world-class sporting and leisure facilities. www.taghazoutbay.ma
Established in July 2011, SAPST is devoted to the planning, development, marketing and management of the Taghazout Bay Resort. SAPST is a limited liability company registered with a capital of seven hundred million Dirhams (MAD 700,000,000) and owned by four Moroccan shareholders: CDG Développement (45%); Sud Partners [subsidiary of Akwa Group] (25%); the Moroccan Fund for Tourism Development (25%); and the Moroccan Tourism Engineering Company (5%).
About Hilton Hotels & Resorts
For 100 years, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With 585 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Begin your journey at www.hiltonhotels.com, and learn more by visiting newsroom.hilton.com/hhr and following Hilton Hotels & Resorts on Facebook, Twitter, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos