Glam, gaming and getaways collide in the luminous virtual world of Slivingland, a revolutionary Roblox sensation where Paris Hilton’s flair for fun meets Hilton’s signature hospitality, marking Hilton’s first foray into the metaverse. Brought to life by the creative visionaries at Paris Hilton’s next-gen media company, 11:11 Media, this isn’t just another pixelated paradise—it’s a trendsetting metaverse that’s doling out real Hilton Honors Points like they’re going out of style.
Roam through a digital replica of Hilton’s chic lobby, hunt for exclusive branded swag and embark on quests dripping with potential real-world rewards. From digital Limited Slivingland wearables and Points that pave the way to plush pillows at Hilton hotels around the world, every click in Slivingland brings a slice of the suite life closer to reality.
Fans can even experience Hilton’s “It Matters Where You Stay” national advertising campaign and “Hilton. For the Stay” global brand platform, with a commercial that first launched in late 2023 and stars Paris herself. To bring the campaign into Slivingland, the commercial was reshot in a frame-by-frame replication using Roblox avatars. The premiere makes this the first commercial fully recreated virtually by a brand on Roblox.
The magic doesn’t stop with quests and collectibles – Paris has personally sprinkled a dash of her signature sparkle across Slivingland, ensuring fans can sliv in style, online and off. “I want my fans in the metaverse to have unforgettable and rewarding experiences,” she said. “I’m so excited to bring them this first-of-its-kind collaboration with Hilton that lets them stay – and slay – like me, both in our virtual world and at amazing hotels and resorts around the world.”
“I want my fans in the metaverse to have unforgettable and rewarding experiences. I’m so excited to bring them this first-of-its-kind collaboration with Hilton that lets them stay – and slay – like me, both in our virtual world and at amazing hotels and resorts around the world.”
“At Hilton, we are committed to creating the right Hilton Stay experience for every traveler,” said Mark Weinstein, chief marketing officer, Hilton. “We are always looking for meaningful ways to engage our Hilton Honors members and connect with new travelers. There’s no better advocate and champion of the Hilton Stay, than Paris Hilton. Paris has been an amazing partner – connecting her family’s legacy with her love of travel to inspire the fan community she has built over the years. Today, we are excited to expand our partnership into her world on Roblox – Slivingland. We’ll create new ways to engage with Paris and Hilton through entertaining content, co-branded digital wearables, and more. And together, we will remind her passionate community of the real-world magic of a Hilton stay and the opportunities that await through the Hilton Honors program.”
We are always looking for meaningful ways to engage our Hilton Honors members and connect with new travelers. There’s no better advocate and champion of the Hilton Stay, than Paris Hilton. Paris has been an amazing partner – connecting her family’s legacy with her love of travel to inspire the fan community she has built over the years. Today, we are excited to expand our partnership into her world on Roblox – Slivingland.
Visit Slivingland on Roblox now for a chance to win more than 12 million Hilton Honors Points, as 111 lucky winners will snag a stash of 11,111 Hilton Honors Points, and a select 11 will be crowned with Diamond Status, turning their virtual victories into tangible treats. Plus, flex your hashtag game by tweeting #HiltonForTheStay for an extra entry into the giveaway.
*Eligible users can be rewarded Hilton Honors points through sign-ups outside of Roblox