Waldorf Astoria Jerusalem Launches a Book Master Service in Response to Consumer Demand
Grandchildren and great grandchildren of the Israeli author S.Y. Agnon take part in launch
JERUSALEM - A recent global survey for Waldorf Astoria Hotels & Resorts, Hilton’s (NYSE: HLT)’s iconic luxury brand, found that travellers showed a surprising reliance on concierges. Nearly one-third of leisure travellers reported that they plan little to none of their trip prior to their arrival, and an additional 47 percent reporting they intentionally leave some details of their trip unplanned until they arrive at their hotel. Renowned for anticipating travellers’ every need with its “True Waldorf Service,” Waldorf Astoria makes strides with the launch of “Live Unforgettable” in response to guests’ travel aspirations. The brand will take a bolder and more entertaining twist on a point of differentiation that is crucial to the brand’s True Waldorf Service.
Waldorf Astoria Jerusalem has launched a Book Master Service in response to consumer demand. A survey of 2,000 luxury consumers found that 1 in 5 respondents wanted to experience a “Book Master” on property, and Waldorf Astoria Jerusalem is proud to have launched the new service on property today. The concierge team will be on hand to recommend local tales personalized to each guest’s interests, provide recommendations for the best book shops in the area, and will arrange for any book to be placed on guests’ bedsides each day upon request.
Waldorf Astoria Edinburgh – The Caledonian will introduce, among others, "The Strange Case of Dr Jekyll and Mr Hyde," the famous gothic novella by Scottish author Robert Louis Stevenson, whilst Waldorf Astoria Jerusalem will focus on, among others, Israeli 1966 Nobel Prize laureate S.Y. Agnon, who lived in Jerusalem and received the prize of modern Hebrew fiction – highlighting Jewish characters in Israel. Books include Shira, A Guest for the Night, From Foe to Friend and Two Scholars (includes Tehilah and In the Heart of Seas).
The grandchildren and great grandchildren of the Israeli author, who lived between 1888-1970, were invited to the hotel to be the first to enjoy the Book Master experience.
For more information or images please contact Motti Verses, Head of PR, Hilton Hotels Israel on +972-3-5202255 or via email ; firstname.lastname@example.org
(1) Hilton partnered with a third-party research firm, Survata, to survey nearly 1,500 luxury consumers over the age of 25 in eight countries.
(2) Waldorf Astoria partnered with third party research firm One Poll to survey 2,000 luxury consumers over the age of 22 in the UK
About Live Unforgettable
Earlier this year, Waldorf Astoria announced the debut of the ‘Live Unforgettable’ campaign – a bold repositioning of the brand to highlight Waldorf Astoria’s unique experience and deepen connections with today’s luxury travellers. Backed by extensive consumer insights, the campaign pairs the brand’s legacy with an unexpected, playful take on True Waldorf Service.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 16 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos