Waldorf Astoria “Live Unforgettable” Campaign Comes to Life With All-New Concierge Services in Europe and the Middle East
Waldorf Astoria properties launch Jet Lag Guru and Book Master concierge in response to travellers’ requests
LONDON - Waldorf Astoria Hotels & Resorts, Hilton (NYSE: HLT)’s iconic luxury brand, today announces new Live Unforgettable concierge offerings – a Jet Lag Guru and a Book Master – now available for guests at select properties across Europe and the Middle East. Renowned for anticipating travellers’ every need with its ”True Waldorf Service,” the brand makes strides to elevate and personalise the “Live Unforgettable” campaign even further.
A recent global study of luxury travellers conducted by Hilton(1) highlights a surprising reliance on concierges, with nearly one-third of leisure travellers reporting that they plan little to none of their trip prior to their arrival, and an additional 47 percent reporting they intentionally leave some details of their trip unplanned until they arrive at their hotel. In response to guests and their travel aspirations, a survey of 2,000 luxury consumers(2) found that over one-third of travellers (36 percent) wanted to experience a Jet Lag Guru, while nearly one in five (19 percent) opted for the services of a Book Master concierge when they travelled.
A continually evolving luxury landscape comes with a rising set of consumer expectations, providing the opportunity for Waldorf Astoria to take a bolder and more entertaining twist on a point of differentiation that is crucial to the brand’s “True Waldorf Service.”
At the cornerstone of the Waldorf Astoria brand, “True Waldorf Service” delivers graceful, anticipatory service from the moment a guest books through checkout. Personal concierges work to create flawless experiences by tailoring guests’ stays to their exact specifications - whether that is calling upon the hotel’s Bath Master to draw a milk and honey bath blend, or taking a guest’s pet for "pooch personal training."
“For today’s luxury travellers, providing personalised and tailored services is key to delivering truly unforgettable experiences. We are delighted to trial these new service offerings at select Waldorf Astoria properties, in response to widespread consumer demand,” said Dino Michael, global head, Waldorf Astoria Hotels & Resorts.
Jet Lag Guru
In a world that never stops – whether it is the 24-hour news cycle or the always-on connected traveller – Waldorf Astoria properties create a sense of calm that allows guests to disconnect and recharge. Travellers exhausted from long journeys and time zone differences can now book a personal consultation with an on-property Jet Lag Guru who will advise guests on how to treat the symptoms of long-haul travel and make the most of their stay. Examples include:
- The “Jet Lag Cure” treatment by Aromatherapy Associates at Waldorf Astoria Rome Cavalieri, the perfect treatment for weary travellers to unravel from the stresses of their trip.
- A “restore your energy” detox lunch, or a Spa Guerlain Deep Muscular massage at Waldorf Astoria Trianon Palace Versailles to soothe aching muscles.
- A “night time tea” and a bath drawn by the Bath Master at Waldorf Astoria Ras Al Khaimah or a Neom Tranquillity Bath at Waldorf Astoria Dubai Palm Jumeirah to help relax and prepare you for sleep with a blend of nineteen pure essential oils, including English lavender, sweet basil & jasmine.
Whether it is recommending celebrated Edinburgh novel The Strange Case of Dr Jekyll and Mr Hyde or sharing exclusive lists of hidden gem bookshops, Book Masters on property will have a story to tell. At Waldorf Astoria Amsterdam, Waldorf Astoria Jerusalem and Waldorf Astoria Edinburgh – The Caledonian, the concierge teams will be on hand to recommend local tales personalized to each guest’s interests, provide recommendations for the best book shops in the area, and will arrange for any book to be placed on guests’ bedsides each day upon request.
To try out the latest concierge services, and for more information about Waldorf Astoria, visit waldorfastoria.com.
(1) Hilton partnered with a third-party research firm, Survata, to survey nearly 1,500 luxury consumers over the age of 25 in eight countries.
(2) Waldorf Astoria partnered with third party research firm One Poll to survey 2,000 luxury consumers over the age of 22 in the UK
About Live Unforgettable
Earlier this year, Waldorf Astoria announced the debut of the ‘Live Unforgettable’ campaign – a bold repositioning of the brand to highlight Waldorf Astoria’s unique experience and deepen connections with today’s luxury travellers. Backed by extensive consumer insights, the campaign pairs the brand’s legacy with an unexpected, playful take on True Waldorf Service.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. In addition to the brand’s renowned hotel offerings, Waldorf Astoria boasts a best-in-class residential portfolio, including 17 properties either open or in development, that provide the comfort of a private home combined with the unsurpassed amenities and legendary service of Waldorf Astoria. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,300 properties with nearly one million rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 110 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos