Anbang Insurance Group Enlists Douglas Elliman Development Marketing to Oversee Luxury Condominium Sales at Waldorf Astoria New York
The Towers of the Waldorf Astoria will introduce world-class residences as part of preservation and revitalization of the landmark property
NEW YORK, NY - Anbang Insurance Group (“Anbang”) today announced that Douglas Elliman Development Marketing has been selected to manage residential condominium sales for Waldorf Astoria New York. The property’s private residences – The Towers of the Waldorf Astoria – will combine contemporary design with the classic aesthetic of the landmark building, distinguished as a global luxury icon. The 375 homes, featuring an unprecedented variety of layouts and sizes, will introduce an unparalleled, luxury residential lifestyle to the heart of Midtown. Residents will have access to more than a full city block of exclusive private amenities, along with the best-in-class services and authentic experiences found only at the world-renowned Waldorf Astoria New York hotel.
“The meticulous revitalization of this beloved landmark is well underway, and we cannot wait to show a global audience what we have been creating. This will be a rare opportunity to own a home at one of the most special addresses in the world,” says Andrew Miller, Executive Director of Development at Anbang.
“Douglas Elliman is the perfect partner to market these unique homes, with an unmatched ability to showcase ultra-luxury properties paired with the global reach of Knight Frank. Its talented team takes a strategic approach to the sales process, which has earned the trust of the most knowledgeable clientele. We are thrilled to partner with Douglas Elliman as we enter this exciting new phase for Waldorf Astoria.”
As New York’s largest and the nation’s second largest independent real estate brokerage by sales volume, Douglas Elliman, through its development marketing division, has led sales efforts for some of New York City’s most celebrated and successful residential development projects. Under the leadership and guidance of its President and CEO, Susan de França, Douglas Elliman Development Marketing will oversee the sales campaign. Prospective residents interested in learning more about The Towers of the Waldorf Astoria are invited to register on the website at https://www.waldorftowers.nyc/.
“Waldorf Astoria New York is a historic symbol of timeless grace and boasts a pedigree unlike any residential real estate offering,” said de França. “We are honored to be appointed the exclusive sales and marketing firm for this extraordinary property and look forward to introducing this once-in-a-lifetime offering to the global marketplace.”
“As a company, we have represented many of the most prestigious residential projects throughout New York, South Florida, and California,” said Howard M. Lorber, Executive Chairman, Douglas Elliman Realty, LLC. “Being awarded The Towers of the Waldorf Astoria, with its rich history and cultural significance, is another shining moment in Douglas Elliman’s 107-year history.”
The global real estate agency Knight Frank will work alongside Douglas Elliman as its exclusive international sales partner. Together, Douglas Elliman and Knight Frank make up the largest luxury residential network in the world.
Paddy Dring, Partner, Global Head of Prime Sales at Knight Frank said, “Alongside Douglas Elliman, we are delighted to be appointed in the sale and marketing of The Towers of the Waldorf Astoria. As appetite for the United States and New York City grows, we anticipate that this historic building will attract considerable interest from around the world. Leveraging our combined global network of over 523 offices in 60 markets, as well as our unique access to the international high-net-worth community will form an integral part of our sales strategy, ensuring our clientele is fully aware of this exciting opportunity.”
Slated for completion in 2021, Waldorf Astoria New York will include approximately 350 newly built hotel rooms and suites and renovated public and event spaces for guests in addition to the building’s luxury residential component. Skidmore, Owings & Merrill (SOM) is the project Architect, and Interior Designer Pierre Yves Rochon is leading the design of the hotel’s interiors and guest rooms. AECOM Tishman, a premier, fully integrated global infrastructure firm, was engaged to manage the project’s construction and preservation efforts. Noe & Associates is overseeing creative branding.
“Our iconic hotels, resorts and residences around the world consistently create inspirational environments and impressive spaces worthy of hosting history,” said Dino Michael, Global Brand Head, Waldorf Astoria Hotels & Resorts. “The Towers of the Waldorf Astoria will usher in a new era of luxury living in New York City and around the world.”
The Towers of the Waldorf Astoria will offer residences and guests alike a relentless commitment to personal service with Personal Concierges and True Waldorf Service.
About Anbang Insurance Group
Anbang Insurance Group is a comprehensive insurance group headquartered in China, with a global network of over 35 million clients. Anbang’s business areas cover life insurance, property and casualty insurance, health insurance, pensions, banking and asset management. As a Chinese company with global vision, Anbang is well positioned to grow through the strength of our leading international business and their growth potential.
About Douglas Elliman Development Marketing (DEDM)
Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, The Hamptons, Westchester, New Jersey, South Florida, California, and Massachusetts, as well as throughout the United States and internationally. The firm ranks amongst New York City’s most prominent sales and marketing firms with over 100 in-house development professionals and an over $87 billion global new development portfolio. Our hybrid platform of matching experienced new development experts with our skilled brokerage professionals provides unparalleled expertise and real time market intelligence to our clients. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, planning and design, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately-owned property consultancy, the company markets properties to audiences in 60 countries http://www.elliman.com/new-developments.
About Knight Frank
Knight Frank LLP is the leading independent global property consultancy. Headquartered in London, Knight Frank has more than 15,000 people operating from 418 offices across 60 markets. The Group advises clients ranging from individual owners and buyers to major developers, investors and corporate tenants. For further information about the Company, please visit www.knightfrank.com.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is a portfolio of 32 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. In addition to the brand’s renowned hotel offerings, Waldorf Astoria boasts a best-in-class residential portfolio, including 18 properties either open or in development, that provide the comfort of a private home combined with the unsurpassed amenities and legendary service of Waldorf Astoria. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram, and Facebook.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 971,000 rooms, in 119 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 103 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.