Tru by Hilton opens first location in Pennsylvania
Located in the heart of Amish country, Tru by Hilton Lancaster East mixes quaint with modern
LANCASTER, Pa. and MCLEAN, Va. - Hilton (NYSE: HLT) today will celebrate the opening of Tru by Hilton Lancaster East, the brand's third U.S. location and its first in Pennsylvania. On the heels of recent Tru by Hilton openings in Oklahoma City and McDonough, Ga., Tru by Hilton Lancaster East is the latest addition to the brand's record-breaking momentum. With more than 425 hotels in various stages of development, Tru by Hilton has achieved the fastest-growing pipeline in the history of the hospitality industry, and has captured approximately two-thirds of all net pipeline growth associated with the midscale segment since it launched in 2016.
"Tru by Hilton is a pioneer in the midscale hotel space. With 30 properties currently under construction, our brand's incredible growth can be attributed to the fact that Tru by Hilton is the very first in the industry to meet the needs of a previously underserved group of travelers - those who seek simplicity and value without compromising quality and design," says Alexandra Jaritz, global head, Tru by Hilton. "The proof is in our pipeline, and we are incredibly excited to welcome Tru by Hilton Lancaster East to our family of hotels."
Tru by Hilton Lancaster East is located at 2320 Lincoln Highway East and boasts 112 rooms, a modern fitness center and a heated indoor saline pool, among other amenities. Located in the heart of Amish country, the new property is conveniently near quaint area attractions such as Dutch Wonderland, the Sight and Sound Theater and the American Music Theater. The property is owned by Springwood Hospitality.
"Tru by Hilton is a developer's dream come true, with its innovative product offering that fills a void in the midscale market," says Justin Shelton, president, Springwood Hospitality. "We're proud to give travelers to the Lancaster area the opportunity to stay in a fresh, modern hotel that doesn't sacrifice quality for affordability."
Developed from the ground up using consumer and owner feedback, and brought to market in just 16 months from when it launched at the Americas Lodging Investment Summit (ALIS), Tru by Hilton is a brand-new hotel experience that is vibrant, affordable and young-at-heart. It is energetic, but it is relaxing and comfortable. It is familiar, and it is also unexpected. It is uniquely Tru.
Tru by Hilton thinks differently and is a game changer in the midscale segment, offering the following features:
- All new-build brand, which drives the consistency of experience for our guests
- Reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge
- Breakfast is reinvented with the build-your-own complimentary "Top It" breakfast bar that has 30 sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces
- Rooms are modern and designed to make every square foot count, with natural light from oversized windows, 55" TV with 150 channels and bright all-shower bathrooms with premium bath amenities
- National and local brand gourmet snacks and drinks - including single-serve beer and wine - are available 24/7 in the "Eat. & Sip." market located in the heart of the lobby
- Tech savvy hotel with mobile check-in, Digital Key, free superfast Wi-Fi, remote printing, social media wall, lobby and market iPads, super-charging stations and accessibility to outlets everywhere
- A fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio and flexibility gear, plus guests can get workout ideas from the fitness center tablet
- All the benefits of a Hilton Honors membership are available to Tru by Hilton guests
The opening ceremony of Tru by Hilton Lancaster East will begin at 11:30 a.m. ET today, featuring remarks from Justin Shelton, president, Springwood Hospitality; Rob Dietrich, executive vice president, Springwood Hospitality; and Brent Eidemiller, general manager, Tru by Hilton Lancaster East. Additional attendees include Dave Hogg, CEO, Springwood Hospitality, and Stephanie Shelton, vice president of sales and marketing, Springwood Hospitality. To celebrate the occasion, Tru by Hilton Lancaster East is hosting a Facebook promotion offering a complimentary one night stay, and giving away locally-inspired gifts to the property's first guests. For more information, visit the Tru by Hilton Lancaster East website.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 50 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities including a free build-your-own ‘Top It’ hot breakfast, with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos