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Brand Awards and Milestones
- Tru by Hilton opens its 100th hotel, Tru by Hilton Chattanooga Hamilton Place in Tennessee.
- The brand opens first location outside of United States, Tru by Hilton Edmonton Windermere in Alberta, Canada.
- The brand celebrates opening of 50th location.
- Tru by Hilton celebrates the grand opening of its first hotel location on May 25, 2017, Tru by Hilton Oklahoma City Airport.
- Tru by Hilton is recognized as having the fastest brand launch in industry history.
- In January, Hilton launched Tru by Hilton, a game-changing midscale brand, at ALIS (The Americas Lodging Investment Summit) with 102 signed deals and 30+ working franchise applications for the new brand.
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