Utah’s First-Ever ‘Tru by Hilton’ Marks a Unique New Hotel for Salt Lake City Developer
SALT LAKE CITY - Hilton’s (NYSE: HLT) new, midscale hotel brand announces the opening of its latest property, Tru by Hilton Salt Lake City Airport. As the first Tru by Hilton in Utah, Salt Lake City developer John Potter and Magnus Hotel Management welcome the brand that promises guests a simplified and spirited stay, grounded in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a game-changer that appeals cross-generationally to travelers looking for an innovative, affordable hotel experience.
Located near the Salt Lake City International Airport, the 82-room hotel is not only central to Salt Lake City but to Park City and other nearby areas. It offers a convenient 24-hour shuttle service to the airport.
“We’re excited to launch our latest project, and couldn’t be more appreciative of the mutually recognized opportunity by our partners at Hilton. Tru is very specifically marketed toward a growing millennial demographic, and the building of this site is a complete recognition of Salt Lake City’s expansive growth in that regard,” said John Potter, CEO of Magnus Hotel Management. “Between the quality and refreshing and open feel of the facility, we believe our customers will really appreciate what we’re providing, and it’s part of our overall shift toward the burgeoning youth of the area.”
Tru by Hilton hotels have amenities that matter most to guests such as comfortable beds, efficiently designed guestrooms with top-rate in-room entertainment and 55-inch televisions. Bathrooms are equipped with premium bath amenities. The hotel provides a complimentary build-your-own "Top It" breakfast bar, and items can purchased at the 24/7 "Eat. & Sip." market which is stocked with gourmet snacks and drinks, including single-serve wine and beer.
The hotel is tech-savvy featuring Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. A 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, including semi-private alcoves, lounge spaces for casual meetings as well as a generous supply of table and board games. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear and workout regimens on the brand’s fitness center tablet.
“The addition of Tru by Hilton to the Salt Lake City area is a perfect fit to the growing culture of the area. Catering to the needs of today’s fast-paced traveler and at a reasonable price point, we believe strongly this will welcome a new experience for guests of all ages, and in a location that is perfect for just about anyone,” said Erik Biggs, Director of Hotel Operations, Magnus Hotel Management. “With our courtesy shuttle and the ease of transportation today, this is a perfect fit to take in all Salt Lake City has to offer, and in a friendly and community-oriented environment.”
Tru by Hilton Salt Lake City Airport is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases with at Amazon.com with Amazon Shop with Points.
To make a reservation, visit Tru by Hilton Salt Lake City Airport or call +1 801 783 3170.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 60 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities, including a free build-your-own ‘Top It’ hot breakfast with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.