Tru by Hilton Touches Down in Three New States
Brand continues expansion with property openings in Texas, Virginia and Iowa
MCLEAN, Va. - Hilton's (NYSE: HLT) midscale hotel brand, Tru by Hilton, expanded its footprint to three new states with its latest property openings in Garland, Texas, Farmville, Virginia, and Cedar Rapids, Iowa. Since opening its first property less than a year ago, Tru by Hilton has championed a truly authentic experience for guests who share a zest-for-life mindset and desire to explore the local events and attractions around their hotel.
"When we first concepted Tru by Hilton, we understood the challenge of delivering a consistent product across a franchise brand while offering that tailored experience our guests are seeking and expecting," said Alexandra Jaritz, global head, Tru by Hilton. "We know today's travelers enjoy taking in local sights and activities, so we strive to provide those opportunities both inside and outside of our hotels, from the unique murals in our lobby to local recommendations of things to do and see provided by our team members."
To infuse character and a sense of place into each Tru by Hilton, all properties feature a mural as the focal point of the lobby, designed specifically for that location with input from the general manager. For recommendations of things to do and places to eat, guests can check out the "Tru-ly" local engagement wall situated near the elevator banks, where Tru by Hilton team members and guests leave suggestions of their favorite restaurants, attractions and activities. Tru by Hilton guests can also enjoy gourmet snacks and beverages from regional brands - including single-serve beer and wine - available 24/7 in the "Eat. & Sip." market located in the heart of the lobby.
The three new properties represent the first Tru by Hilton hotels in Texas, Virginia and Iowa.
- The 91-room Tru by Hilton Garland Richardson, developed by CS Euless Hospitality LLC, offers guests convenient access to Hawaiian Falls Water Park, Richardson Technology Corridor and Curtis Culwell Event Center in Garland, Texas.
- The 106-room Tru by Hilton Farmville, developed by Farmville Hotel Partners LLC, and managed by Kalyan Hospitality, is nestled between Longwood University and Hampden-Sydney College in Farmville, Virginia.
- The 82-room Tru by Hilton Cedar Rapids Westdale, developed by Westdale Hotel Associates, LLC, and managed by Kinseth Hospitality Companies, allows guests to enjoy shopping and dining with easy access to the neighboring Westdale Mall Complex, just miles from downtown Cedar Rapids, Iowa.
Tru by Hilton is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money, and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases at Amazon.com with Amazon Shop with Points.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 60 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities, including a free build-your-own ‘Top It’ hot breakfast with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos