Tru by Hilton Opens Newest Location in Deadwood, South Dakota, Attached to Cadillac Jack’s Gaming Resort
DoubleTree by Hilton Deadwood at Cadillac Jack’s to join Tru by Hilton later this year as first-ever dual-branded property featuring the two Hilton brands
DEADWOOD, S.D. - Hilton's (NYSE: HLT) new, midscale hotel brand, Tru by Hilton, today announced the opening of its latest property, Tru by Hilton Deadwood in South Dakota. The property will be part of the first-ever Tru by Hilton and DoubleTree by Hilton dual-branded property when DoubleTree by Hilton Deadwood at Cadillac Jack’s opens later this year, which is converting from the existing Cadillac Jack’s Hotel. This revolutionary, dual-branded hotel is one example of the many ways Hilton brands are teaming up to provide a more diverse lodging offering for a broader variety of travelers.
As one of Hilton’s newest brands, Tru by Hilton offers a vibrant, spirited stay that is grounded in value, which will be complemented by the DoubleTree by Hilton focus on the little details that have a big impact. Both brands offer a unique, contemporary experience, allowing the new dual-branded hotel to bridge the gap between simplified and upscale amenities. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a game-changer that appeals cross-generationally to travelers looking for an innovative, affordable hotel experience. The DoubleTree by Hilton signature welcome – starting with the signature, warm DoubleTree Cookie at check-in – and thoughtful touches make travel better throughout every stay.
“We are extremely proud to join the Tru by Hilton brand and introduce travelers to this new midscale lodging offering,” said Shawn Miller, General Manager. “Our ideal location, unique set of offerings and affordable price make us a desirable choice for guests visiting the Deadwood area.”
The properties, managed by Liv Hospitality, LLC, are located on historic Main Street in the center of The Black Hills’ most popular attractions, including Mount Rushmore National Monument, Devil’s Tower National Monument, Spearfish Canyon, Badlands National Park and Black Hills National Forest, making it the ideal place to stay for travelers looking for outdoor adventure.
Tru by Hilton Deadwood will share a fitness center with the adjacent DoubleTree by Hilton property, while each will have their own food and beverage outlets and business centers. The attached Cadillac Jack’s Gaming Resort features a casino with slot machines, onsite nightclub, poker room and table games, including blackjack, craps, and roulette. Additionally, Cadillac Jack’s Gaming Resort has several dining options, including Earl of Sandwich, Made Market serving Starbucks®, Guadalajara’s Mexican Restaurant, Marco’s Pizza and FLYT Steakhouse by Alpine Inn, which will also be serving the DoubleTree by Hilton breakfast.
The 108-room Tru by Hilton features the amenities and experiences that matter most to guests, including comfortable beds, smaller, more efficiently designed rooms, large bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar with hot items, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby tablets and accessibility to outlets everywhere.
When the DoubleTree by Hilton completes its conversion from the existing Cadillac Jack’s hotel later this year, it will include 107 stylish guest rooms and suites, and modern amenities including a business center, three banquet spaces with a dedicated event staff, a 24-hour lobby market, room service, and three restaurants.
Tru by Hilton and DoubleTree by Hilton Deadwood are part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and Money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
To make a reservation at Tru by Hilton Deadwood, please call +1 605 571 1001 or visit www.trubyhilton.com. To make reservations at DoubleTree by Hilton Deadwood at Cadillac Jack’s for stays later this year, please call +1 605 578 1500 or visit www.doubletree.com.
More information about the two brands can be found at newsroom.hilton.com
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 60 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities, including a free build-your-own ‘Top It’ hot breakfast with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of more than 560 upscale hotels with more than 130,000 rooms across six continents. Over the past 50 years, DoubleTree by Hilton has maintained its philosophy that it’s the little things that make a big difference, from welcoming guests with its signature, warm DoubleTree Cookie, to serving the local community. Thanks to the dedication of its Team Members, DoubleTree by Hilton ensures the absolute best experiences for guests and continues to be a symbol of comfort through contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings, and meetings and event spaces. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. To make reservations, travelers may visit doubletree.com. Connect with DoubleTree by Hilton on Facebook, Twitter, and Instagram. Learn about the latest brand news at newsroom.hilton.com/doubletree.