Tru by Hilton Opens First-Ever Dual-Brand Property with Home2 Suites by Hilton
Focus on Innovation and Value Creates Ideal Fit for the Two Growing Midscale Brands
MURFREESBORO, Tenn. and MCLEAN, Va., - Hilton (NYSE: HLT) today announced the opening of its first-ever Tru by Hilton and Home2 Suites by Hilton dual-brand hotel located in Murfreesboro, Tennessee. This marks the latest addition to Tru by Hilton's robust pipeline of dual-brand hotels, which comprises 12.8 percent of the brand's deals in various stages of development.
With their complementary features and offerings, Tru by Hilton and Home2 Suites by Hilton meet the needs of today's travelers. While Tru by Hilton caters to shorter-term guests, Home2 Suites by Hilton's all-suite accommodations provide an option for those seeking a longer stay, while maintaining their normal routine. The property's modern, forward-thinking design - from large communal spaces to innovative technology offerings, like rapid charging stations - appeals to all generations of savvy business and leisure travelers, seeking a fresh, vibrant experience that's grounded in value.
"We are thrilled to see the Tru by Hilton and Home2 Suites by Hilton dual-brand offering come to life here in Murfreesboro today," said Alexandra Jaritz, global head, Tru by Hilton. "These two brands work well together with their focus on design and value, and their desire to provide a unique and fresh experience for guests. I'm certain the success of this hotel will set a benchmark for future dual-brand properties."
Tru by Hilton Murfreesboro is one of Tru by Hilton's more than 420 hotels in various stages of development. This is the fifth Tru by Hilton location to open and it is part of a pipeline that could see nearly 10 hotels open by year-end. And, as of Q2 projections, more than 50 are expected to open in 2018. Tru by Hilton has achieved the fastest-growing pipeline in the history of the hospitality industry.
"Tru and Home2 by Hilton are a perfect fit, filling a void in the midscale category with options for flexible lengths of stay," said Alpesh Patel, chief executive officer, Kana Hotel Group. "We're delighted to open the first dual-brand property and provide a new option for travelers who believe that being cost conscious and having a great stay don't have to be mutually exclusive."
When completed, the new hotel will provide guests with smart and efficiently designed guest rooms and public spaces. Property features include:
- A reimagined, enlarged lobby with 2,880 square feet of public space with areas to work, play games, eat or lounge.
- A build-your-own complimentary "Top It" breakfast bar that has 30 sweet and savory toppings so guests can create their own healthy or indulgent morning masterpieces.
- Home2MKT for grab-and-go items, and the Inspired Table, a complimentary daily breakfast that includes more than 400 potential combinations.
- Modern rooms designed to make every square foot count, with natural light from oversized windows, 55" TV with cable provided by DIRECTV and bright all-shower bathrooms with premium bath amenities.
- National- and local-brand gourmet snacks and drinks - including single-serve beer and wine - are available 24/7 in the "Eat. & Sip." market located in the heart of the lobby.
- Tech-savvy amenities, including mobile check-in, Digital Key, free superfast Wi-Fi, remote printing, social media wall, lobby and market iPads, super-charging stations and accessibility to outlets everywhere.
- A fitness center that leverages the latest fitness trends through barre, TRX bands, free weights, cardio and flexibility gear, plus guests can get workout ideas from the fitness center tablet.
- Home2 Suites Spin2 Cycle, a combined laundry and fitness area
- Outdoor saline pool, fire pit, gas grills and canopy seating area
Owned by Kana Hotels, Tru by Hilton and Home2 Suites by Hilton Murfreesboro are located at 909 North Thompson Lane, Bldg A & B. The property has 154 rooms total, with 79 for Tru by Hilton and 75 for Home2 by Hilton.
Tru by Hilton and Home2 Suites by Hilton Murfreesboro are part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases with at Amazon.com with Amazon Shop with Points.
More information can be found by visiting Tru by Hilton Murfreesboro and Home2 Suites by Hilton Murfreesboro. Learn more about Tru by Hilton at news.trubyhilton.com and www.trubyhilton.com and Home2 Suites by Hilton at www.home2suites.com and news.home2suites.com.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 115 open locations across North America, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities, including a build-your-own ‘Top It’ hot breakfast bar with both healthy and indulgent items and more than 35 toppings, a multifunctional fitness center, and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 971,000 rooms, in 119 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 103 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Home2 Suites by Hilton
Home2 Suites by Hilton, one of the fastest-growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guestroom configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guestroom designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments. Home2 Suites by Hilton has 384 hotels with 435 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Visit www.home2suites.com or newsroom.hilton.com/home2suites for additional information, or here for franchising opportunities. Connect with Home2 Suites on Facebook, Twitter, LinkedIn, and Instagram.Download Article Photos