Say Hello to Tru: Tru by Hilton™ Debuts in Wisconsin
North Central Group Announces New Midscale Hotel Opening in Madison
MADISON, Wis. - Tru by Hilton – Hilton’s new midscale brand hotel – today announced the opening of its newest property, Tru by Hilton Madison West. The 106-room hotel is the first Tru by Hilton location in Wisconsin, and is owned and managed by North Central Group (NCG), one of the foremost developers, owners and operators of premium, select-service and extended-stay hotels in the country.
“We are extremely proud to join the Tru by Hilton brand and introduce travelers to a new hotel experience,” said Stephanie Bracken, General Manager, Tru by Hilton Madison West. “Our unique set of offerings, affordable price and innovative approach to all aspects of the guest experience makes Tru by Madison West a desirable choice for those visiting the Madison area.”
The brand invested in the amenities and experiences that matter most to guests such as comfortable beds, efficiently designed rooms and bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.
Tru by Hilton Madison West is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s hotel brands. Hilton Honors members who book directly through preferred Hilton channels will save time and money, and gain instant access to the benefits they care about most, like exclusive member discounts and a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay. Members can also redeem their points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases at Amazon.com with Amazon Shop using their points.
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ABOUT NORTH CENTRAL GROUP®
Built on enduring principles and an unbridled passion for hospitality and real estate development, North Central Group® is a Middleton, Wisconsin-based developer, owner and operator of hotels. The company currently operates 30 hotels under the Hilton and Marriott franchise brands throughout Wisconsin, Illinois, Nebraska, Minnesota, Iowa and Arizona. To learn more about North Central Group and its hotels, visit ncghotels.com
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 125 open locations across North America, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat. Efficiently designed modern guestrooms feature rolling desks, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities, including a build-your-own ‘Top It’ hot breakfast bar with both healthy and indulgent items and more than 35 toppings, a multifunctional fitness center, and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.