Auburn Welcomes New Tru by Hilton™
New midscale hotel is near Auburn University and Chewacla State Park
AUBURN, Ala. - Tru by Hilton, Hilton's (NYSE: HLT) new, midscale hotel brand, today announced the opening of its latest property, Tru by Hilton Auburn. The 98-room hotel, located at 2411 West Pace Blvd., is owned by RAM Auburn Hospitality Two, LLC. and managed by RAM Hotel Management, LLC. The new hotel is conveniently located off I-85 at Exit 51 and near Auburn University, Auburn Technology Parks and Chewacla State Park.
Tru by Hilton promises guests a simplified and spirited stay, grounded in value. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a game-changer that appeals cross-generationally to travelers looking for an innovative, affordable hotel experience.
“We are extremely proud to join the Tru by Hilton brand and introduce travelers to this new midscale lodging offering and be the first Tru in the state of Alabama,” said Terrie McConnell, general manager. “Our ideal location, unique set of offerings and affordable price make us a desirable choice for guests visiting the Auburn-Opelika area.”
The brand invested in the amenities and experiences that matter most to guests such as comfortable beds, efficiently designed rooms and bathrooms with premium bath amenities, top-rate in-room entertainment, a complimentary build-your-own "Top It" breakfast bar, a 2,880-square-foot lobby with areas for guests to work, play games, eat and lounge, and a 24/7 "Eat. & Sip." market with gourmet snacks and drinks, including single-serve wine and beer. The tech-savvy hotels feature mobile check-in, Digital Key, free Wi-Fi, remote printing, a social media wall, lobby and market tablets, and accessibility to outlets everywhere. Additionally, Tru by Hilton properties offer fitness centers that leverage the latest fitness trends including barre, TRX bands, free weights, cardio and flexibility gear.
Tru by Hilton Auburn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s hotel brands. Hilton Honors members who book directly through preferred Hilton channels save time and money and gain instant access to the benefits they care about most, such as an exclusive member discount, free Wi-Fi and a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay. Members can also redeem their Points for free nights, to gain access to unique events through the Hilton Honors auction platform or to make purchases with at Amazon.com with Amazon Shop with Points.
To make a reservation, visit Tru by Hilton Auburn or call 1-334-521-0400.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 60 open locations across North America where guests don’t have to compromise between a consistent, fun and affordable hotel stay. Spirited, simplified, and grounded in value, Tru by Hilton is designed for cross-generational appeal, with a large, reimagined public space where guests can work, play, lounge, and eat, and efficiently designed modern guestrooms that feature a rolling desk, oversized windows for natural light, and bright, spacious bathrooms. Guests can enjoy complimentary amenities, including a free build-your-own ‘Top It’ hot breakfast with both healthy and indulgent items and more than 35 toppings; a multifunctional fitness center; and fast WiFi. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more at www.trubyhilton.com or newsroom.hilton.com/trubyhilton, and connect with Tru by Hilton on Facebook, Twitter, YouTube, LinkedIn, and Instagram.