Tapestry Collection by Hilton Debuts in Europe
Atocha Hotel Madrid opens doors to guests, marking the brand’s debut in Europe
Embracing the distinct culture of their local neighbourhoods, the hotel joins a global portfolio of almost 60 unique Tapestry Collection by Hilton properties, providing the perfect base for travellers looking for the authentic experience of an independent hotel. In the coming months, the brand will continue its European expansion with the opening of Hotel Camille Paris Gare de Lyon, Le Belgrand Hotel Paris Champs Elysees, Se Catedral Hotel Porto and The Samuel Ryder Hotel St Albans.
Simon Vincent, executive vice president and president, EMEA, Hilton said: “This summer marks the arrival of Tapestry Collection by Hilton, our newest brand in Europe. With stunning new properties planned in Spain, France, Portugal and the UK, adventurous travellers can enjoy unique experiences across some of the most iconic cities in Europe. The hotels are among 40 new openings under Hilton brands planned in Europe before the end of the year, and we’re looking forward to welcoming guests as international travel resumes.”
Jenna Hackett, global brand head, Tapestry Collection by Hilton said: “Bringing Tapestry Collection by Hilton to Europe is a true milestone for the brand and reinforces our commitment to international growth. With hotels each displaying a unique style and personality, Tapestry Collection has proved popular with travellers looking for an authentic experience that reflects the heritage and culture of the local area. We look forward to extending a warm welcome to guests in new locations across Europe this summer.”
Steeped in local history, the 46-room Atocha Hotel Madrid, which is now open, takes its inspiration from esparto–or atocha–grass weaving–a technique traditionally used for basketry in southern Spain. Esparto merchandise formerly made its entry into the city via nearby Madrid Atocha railway station–historically the “Southern Gate” of Madrid. In a nod to its heritage, Atocha Hotel Madrid features nature-inspired décor and rooms decked out with rattan furniture, and upon arrival, guests receive a handmade and personalised esparto plant gift.
The hotel is the perfect home away from home for guests keen to explore Spain’s capital, located just a short walk from some of the most famous landmarks in Spain, including the museums that form Madrid’s Golden Triangle of Art–the Museo del Prado, Museo Thyssen-Bornemisza and Museo Nacional Centro de Arte Reina Sofía. Fans of historical architecture will appreciate nearby Palacio de Cristal, located in the middle of Buen Retiro Park, Plaza Mayor and the Royal Palace of Madrid.
Guests at the hotel can travel with peace of mind from check-in to check-out with Hilton CleanStay. New standards include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas and flexible housekeeping options.
The hotel is part of Hilton Honors, the award-winning guest-loyalty programme for Hilton’s 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi and access to the Hilton Honors mobile app.
Hilton Honors members can redeem Points using the Points Explorer tool. All hotels offer fully flexible booking options with free changes and cancellations, with most giving guests flexibility to change or cancel up to 24 hours before their arrival day*.
About Tapestry Collection by Hilton
Tapestry Collection by Hilton is a portfolio of more than 65 original hotels that offers guests unique style and vibrant personality, and encourages guests to explore the local destination. With plans for global expansion, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience a positive stay at Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about the brand at newsroom.hilton.com/tapestry, and follow Tapestry Collection by Hilton on Facebook, Instagram and Twitter.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,600 properties and more than 1 million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 118 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos