Motto by Hilton to Make European Debut in Rotterdam
Motto Rotterdam Blaak will become the first Motto property in the Netherlands and the first in Europe when it opens in 2022
ROTTERDAM, Netherlands and MCLEAN, Va. - Hilton (NYSE: HLT) today announced the signing of a franchise agreement for a new Motto by Hilton hotel in the Dutch city of Rotterdam. The 109-room property represents the brand’s debut in the Netherlands and will be the first Motto by Hilton hotel to open in Europe. Operated by the Borealis Hotel Group, the hotel will be developed by White House Development, a Dutch property developer. Motto Rotterdam Blaak is under construction and expected to welcome its first guests in 2022.
“It’s an opportune time to be introducing Motto by Hilton to the Netherlands, and we’re pleased to be working with our experienced partners at Borealis Hotel Group once again,” said Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton. “Motto by Hilton will appeal to a wide range of guests, and is especially suited to groups travelling for leisure, thanks to its incredible city centre locations, flexible social spaces and the option to create interconnecting rooms. We’re looking forward to continually serving travellers by adding new European cities to the portfolio.”
“Following the early success of Motto in the Americas we are thrilled to continue this momentum into Europe with our first property in Rotterdam,” said Tripp McLaughlin, global brand head, Motto by Hilton. “This incredible city combines the buzz of international commerce with a youthful, urban energy, reflected in its vibrant lifestyle and cultural scene. It’s a natural fit for Motto, which connects travellers with local cultures in the most desirable urban locations with all the best elements of a lifestyle hotel.”
Motto by Hilton is Hilton’s latest brand to launch in Europe and joins 13 hotels under Hilton’s five brands already present in the Netherlands. Guests can expect flexible, connecting rooms, vibrant urban design and versatile social spaces. Every Motto by Hilton includes built in technology that allows guests to book, pick their room, check-in, unlock the door and check-out using their mobile device. Rotterdam is the first European city selected for the brand, thanks to its eclectic style, vibrant restaurant and bar scene and striking architecture.
Centrally located in the heart of the action
Motto Rotterdam Blaak, located at Botersloot 25, 3011 HE, is just 1.4km from Rotterdam Centraal Railway Station. The hotel provides convenient access to some of the city’s top attractions, such as the Museum Boijmans Van Beuningen, Old Harbour, Maritime Museum Rotterdam and Cube Houses. Just a few minutes’ walk from the hotel is Rotterdam’s famous Markthal, a unique and strikingly designed hybrid building where visitors are able to shop, eat and drink at nearly 100 food stalls and restaurants. The nearest metro station, Rotterdam Blaak, is just 350m from the hotel, while Rotterdam Airport is only eight kilometres away.
Bright, open common space for work and play
A distinguishing feature of Motto by Hilton hotels is their versatile, open common space at every location. Motto Rotterdam Blaak’s public area is in an atrium flooded with natural light from a large, glazed roof. The space will house innovative food and beverage offerings, serving as a relaxed area where guests can grab a morning coffee as they catch up on work or enjoy a drink before heading out to explore the neighbourhood’s buzzing nightlife.
Efficiently designed, tech-enabled and flexible rooms
Motto bedrooms are compact and beautifully designed. Guests can expect:
- Quality sleep environment – rooms come with high-quality mattresses, a curated sleep kit and sound absorbing materials that deliver a blissful sleep every time.
- Thoughtful amenities – including a working surface, wardrobe, safe and mini-fridge, with integrated lighting and outlets throughout.
- Flexible room set-up – rooms feature flexible furniture and the option of booking and connecting up to six rooms, so guests have the options to easily link rooms with others in their group.
- Connectivity – tech-enabled rooms allow guests to use their phones to stream preferred entertainment, control TV channels, climate and lighting through the Hilton Honors app. In addition, every hotel has built-in technology that allows guests to use a mobile device to book their travel dates, select a room, check-in, unlock the door and check-out.
A bustling city popular with tourists
Rotterdam is the second-largest city in The Netherlands, with a metro-area population of 1.4 million people. It is home to Europe’s largest port and more than 47,500 businesses, including more than 1,200 multinational companies. One of the youngest cities in Europe, 30 percent of Rotterdam’s population is under the age of 30. The city is a growing tourism destination, attracting over 1.8 million overnight stays in 20191, supported by direct rail connections with London, Paris and Brussels via Eurostar.
“Rotterdam is among Europe’s hottest up-and-coming destinations and offers inquisitive travellers the chance to explore contemporary Dutch culture in one of the country’s most dynamic cities,” said Bart van de Kamp, CEO, Borealis Hotel Group. “From its central location in the heart of the city’s cultural and lifestyle hub, Motto Rotterdam Blaak is well-positioned to capture international and domestic demand. The hotel is a perfect addition to our developments in Rotterdam, and further strengthens our position in the Netherlands. Furthermore we’re delighted to partner with Hilton again, with whom we have multiple hotels across Europe, to bring Continental Europe’s first Motto hotel to this great city and look forward to welcoming our first guests next year.”
Motto Rotterdam Blaak will be part of the award-winning Hilton Honors guest loyalty programme, allowing more than 112 million members who book directly with Hilton to earn Points for hotel stays and experiences, plus instant benefits including contactless check-in with room selection, Digital Key and Connected Room.
1 Source: Statistics Netherlands
About Motto by Hilton
Motto by Hilton is an urban, lifestyle hotel brand with nearly 15 properties under development in prime urban locations globally. Motto by Hilton caters to travelers looking for value and one-of-a-kind experiences by bringing together the best elements of a lifestyle hotel – efficient guest rooms, activated social spaces, centrally located urban destinations and locally inspired design and food and beverage. At its core, Motto delivers a flexible and innovative hospitality experience through elements like first-of-its-kind linking rooms for group travel, and vibrant communal spaces with access to check in and a coffee house and bar for work and social use by guests and locals alike. Motto is part of the award-winning Hilton Honors guest loyalty program. Visit newsroom.hilton.com/motto for more information and connect with Motto on Facebook and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,500 properties and more than one million rooms, in 119 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 115 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors mobile app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising more than 6,500 properties in 119 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free Standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app, where members can check in, choose their room and access their room using Digital Key. Hilton Honors offers its more than 115 million members hundreds of ways to earn and redeem Points, including select co-branded credit cards. Members can redeem their Points for free nights, premium merchandise and items on Amazon, and make charitable contributions. The program is free to join and travelers can enroll online by visiting hiltonhonors.com. Learn more about Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.