LXR Hotels & Resorts Brings Unsurpassed Luxury to the Aegean Coast

Bodrum, Turkey - Susona Bodrum, LXR Hotels & Resorts today opens its doors, offering travellers a chic new destination along the Aegean Coast which stays true to the natural beauty and spirit of Bodrum. The first hotel in Turkey under LXR Hotels & Resorts, Hilton’s collection brand for independent luxury properties, and just six kilometres from downtown Bodrum, Susona Bodrum boasts a private beach, world-class spa, and gourmet dining experiences, offering guests the ultimate place to find their balance and serenity. 

Every element of the hotel is connected to its sense of place with a focus on protecting and preserving the local environment. Named after the mystical Susona, a legendary aquatic creature in Turkish mythology, Susona Bodrum is set in Torba Bay, a peaceful hideaway surrounded by turquoise waters. Each of the 76 guest rooms, suites, and villas features panoramic sea views and interiors inspired by the sea. In the bathrooms, guests will be treated to indulgent amenities from Atelier Rebul’s Mandarine Collection, made from the fruity and citrus fragrance of Bodrum mandarines, blended with aromatic flowers and musk. Guests can also enjoy dipping into a private pool at each of the hotel’s 10 standalone villas. 

The resort’s five jetties offer a myriad of opportunities for guests to enjoy the azure waters of the Aegean Sea, with a host of seaside venues to choose from. These include Frankie Beach Club and Malva Restaurant, concepts created exclusively for Susona Bodrum by Kaya Demirer and the team behind the famed Frankie Istanbul, taking guests on a gastronomic journey while allowing them to soak in the coastal town’s breathtaking seascapes. 

Susona Bodrum stays true to LXR Hotels & Resorts’ promise of offering guests a singular travel experience native to its place, history, and tradition. The resort’s gracious hosts not only delight guests by scouting out the best relaxation spots on-property and preparing perfect settings for sunset viewing, but also by delivering locally immersive experiences. Hosts at Susona Bodrum can curate personalised local trips, encompassing visits to Bodrum’s famous hand-crafted leather sandal workshops, local wine tasting at nearby vineyards, and a journey into the world of Turkish carpet making at Etrim village. With Susona Bodrum hosts working to create the perfect itinerary, guests are free to relax and absorb all that the hotel and its surroundings have to offer. 

“Each hotel selected to join the LXR collection is handpicked for its ability to offer a truly profound travel experience and a unique window into a world-class destination,” said Feisal Jaffer, Global Head, LXR Hotels & Resorts. “With its tranquil location, commitment to personalised service, and exciting dining venues, the Susona Bodrum is ideal for travellers seeking a luxurious getaway.”

Diners can savour gourmet food and immerse themselves in the coastal surroundings at the resort’s five restaurants and bars: 

• Frankie Beach Club Bodrum builds on the success of the celebrated Turkish hotspot Frankie Istanbul and brings its culinary experience to Susona Bodrum. Guests can indulge in a range of delectable cuisine prepared with fresh and local ingredients, as well as world-class cocktails and fine wines, against the beautiful backdrop of the Aegean Sea. Diners can also enjoy a Power Lunch, which features magnificent food presentations paired with magnum wines, all the while listening to the club’s resident DJ play uplifting beats warming up to live music entertainment in the afternoon.
• Brought to you by Frankie, Malva Restaurant is a boho-chic culinary, microlocal destination that offers a mouth-watering range of succulent slow-cooked dishes that feature a fusion of handpicked ingredients. After finishing dinner, guests can enjoy relaxing live tunes, including international and Turkish covers of jazz, soft funk, and soul. 
• At Malva Cocktail Bar, guests can savour light bites alongside artisanal cocktails, a rich selection of Spritz, and the finest local and international wine, all the while enjoying breathtaking views of the beautiful coastal sunset.
• Located next to the rooftop infinity pool, Ezi offers panoramic views of the peninsula. Offering tranquillity in a comfortable and elegant setting, Ezi is the perfect alternative for those who want to disconnect. Begin your day with a hearty breakfast, filled with homemade artisanal baked delicacies, a variety of smoothies, and third-wave coffee. Here, guests can also enjoy local comfort food throughout the day while listening to relaxing poolside beats. 
• Guests can also unwind at the resort’s Family Beach, where they can sip on fresh juices and a thirst-quenching selection of homemade infused iced tea. 

An oasis of relaxation, Susona Bodrum’s Spa Soul provides guests with the definitive sensorial experience. Each guest undergoes a systematic analysis of their individual needs and is prescribed a combination of authentic treatments that will leave them feeling relaxed and rejuvenated. Spa rituals include the ‘Organic Origins’ treatment, which is a form of care that comes from ancient Turkish civilisations and uses delicate fragrances and organic ingredients to reveal each individual’s natural beauty. Meanwhile, signature treatments include the Stress Relief Massage, which utilises the application of brewed plant seed pouches that have cleansing, activating, and relaxing properties – a technique that originates from Turkish philosophy and is believed to play an important role in strengthening the immune system. 

A 24/7 state-of-the-art gym fitted with the latest TechnoGym equipment also ensures guests can continue getting their healthy dose of adrenaline at any point during their stay, with fitness experts providing personalised training services readily on hand. 

“Hilton has a rich history in Turkey, which was home to our very first hotel outside of the US more than 60 years ago,” said Simon Vincent, Executive Vice President and President, EMEA. “With the coastal town of Bodrum providing fantastic facilities and breathtaking views, it is the perfect spot for us to expand our portfolio, and we couldn’t be happier to be opening our first LXR Hotels & Resorts property in the country.” 

Susona Bodrum, LXR Hotels & Resorts has received the ‘Safe Tourism’ certificate issued under the authority of the Turkish Ministry of Culture and Tourism. The resort also provides Hilton CleanStay, Hilton’s industry-leading programme of cleanliness and disinfection in Hilton properties across the world. Developed in collaboration with RB, maker of Lysol and Dettol, and Mayo Clinic, Hilton CleanStay allows guests to enjoy an even cleaner and safer stay, providing peace of mind from check-in to check-out. New standards include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas, and flexible housekeeping options. 

The resort is also part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at Hilton.com, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee. 

Registered Hilton Honors members can earn 2,000 Bonus Points per stay from now until 7th September 2020. Members will also receive an additional 10,000 Bonus Points for every 10 nights completed. This award can be earned an unlimited number of times during the promotion period. For more information on the Hilton Honors Unlimited Bonus Promotion, visit HiltonHonors.com. 

Susona Bodrum, LXR Hotels & Resorts is located at Torba District, Kaynar Street No15 Bodrum, Mugla, 48400, Turkey. For more information or to make a reservation, visit Hilton.com or call +90 (252) 2112700. For more information on LXR Hotels & Resorts, please visit newsroom.hilton.com/lxr.

Editor’s Note:

Susona Bodrum, LXR Hotels & Resorts is one of three Hilton properties owned by Dogan Group that will be opening their doors in Bodrum, including DoubleTree by Hilton Isil Club Resort and DoubleTree by Hilton Bodrum Marina Vista.