Jason Atherton to Open The Betterment, at The Biltmore, Mayfair, LXR Hotels & Resorts
Michelin-star Chef and Restaurateur returns to Grosvenor Square in summer 2019 with the launch of his bar & restaurant at London’s most highly anticipated hotel opening
LONDON - Today LXR Hotels & Resorts, Hilton’s (NYSE: HLT) luxury collection brand and The Social Company are pleased to announce that Chef and Restaurateur, Jason Atherton, will soon launch The Betterment, opening at The Biltmore, Mayfair, LXR Hotels and Resorts. The opening marks a grand return to the area for Atherton, who rose to prominence launching Maze on Grosvenor Square in 2005. The Biltmore, Mayfair will become Europe’s first property within the LXR Hotels & Resorts collection.
The Betterment’s Head Chef will be Paul Walsh, who launched and led Jason Atherton’s City Social for five years and achieved the restaurant’s Michelin-starred status within seven months of its opening. The Betterment’s seasonally driven menu will feature beautifully presented dishes of wood-fired fish and meats, fresh seafood, signature salads and plant-based plates. At the heart of the restaurant will be a dramatic and rustic open grill, which will bring the kitchen into the dining room and add a sense of theatre to the space.
This new restaurant and lifestyle offering, located at The Biltmore, Mayfair, will also include The Terrace, The Tea Lounge and The Pine Bar, all overseen by Jason Atherton.
Atherton commented: “To be working on the launch of The Betterment at The Biltmore, Mayfair is incredibly exciting. When we were approached by Mr Kwek, Chairman of Millennium & Copthorne Hotels plc, owner of The Biltmore, Mayfair, we just knew it was an opportunity we couldn’t let pass,” commented Atherton. “We chose the name The Betterment to encapsulate our journey from opening Pollen Street Social in 2011 to today, highlighting the progression of our food, ethos and way of thinking. To be returning to Mayfair’s Grosvenor Square after nine years is very special to me, and I’m thrilled to be doing it alongside world-class chef and friend, Paul Walsh.”
The Biltmore, Mayfair, formerly the Millennium Mayfair, will emerge from a £60 million redevelopment to become Europe’s first property within the LXR Hotels & Resorts collection. The hotel will bring elegant design, exceptional service and state-of-the-art amenities to business and leisure customers.
About Jason Atherton
Jason and Irha Atherton, owners of The Social Company, launched their flagship London restaurant, Pollen Street Social in April 2011, which was awarded a coveted Michelin star within six months of opening. Since then, The Social Company has grown into a global restaurant group, winning multiple awards and accolades for their contribution to the UK restaurant scene. They now operate seven acclaimed London restaurants, three of which hold Michelin stars, and a further nine international outposts in Shanghai, New York, the Philippines, Doha, St Moritz and Dubai. He demonstrates frequently on food shows in the UK and abroad and is a regular guest on Saturday Kitchen and Sunday Brunch. In June 2008, Jason won the third hugely popular series of BBC2’s Great British Menu. 2019 will see the release of BBC Two series, “The Brigade”.
About Millennium Hotels and Resorts
Millennium Hotels and Resorts is the umbrella brand of Millennium & Copthorne Hotels Plc, a global hospitality management and real estate group, listed on the London Stock Exchange (LSE: MLC). The company owns and/or manages a worldwide portfolio of more than 130 hotels, offering over 40,000 rooms in business and leisure destinations in Asia, Australasia, Europe, Middle East and North America. Founded on the philosophy of genuine hospitality, Millennium Hotels and Resorts has an outstanding reputation for excellence, taking pride in exceeding the needs of its business and leisure travellers. The strategic localities of its properties in key gateway cities such as New York, Los Angeles, London, Paris, Dubai, Abu Dhabi, Singapore, Auckland, Beijing and Shanghai, makes Millennium Hotels and Resorts the perfect address to conduct your business or indulge yourself while on holiday. For more information, visit millenniumhotels.com.
About LXR Hotels & Resorts
LXR Hotels & Resorts is Hilton’s luxury collection brand, with each location offering a singular travel experience native to its place, history, and tradition. Found in the world's most alluring destinations, LXR Hotels & Resorts immerse you in truly profound travel experiences. We've connected legendary luxury properties into a network of hotels that are set apart by an unrivaled commitment to personalized attention and luxurious, yet locally immersive experiences for their guests. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company, and each property benefits from the strength of the Hilton Enterprise and its award-winning Hilton Honors program. Visit www.lxrhotels.com to learn more.