Hilton Appoints Feisal Jaffer as Global Head of Its Newest Luxury Brand, LXR Hotels & Resorts
Feisal Jaffer to oversee Hilton’s most distinctive collection of luxury properties in the world
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MCLEAN, Va. - Hilton (NYSE: HLT) today announced the appointment of Feisal Jaffer as global head, LXR Hotels & Resorts. Jaffer will oversee Hilton’s newest luxury collection brand, which launched in 2018 and is comprised of independent hotels for the world’s most seasoned luxury travelers. LXR offers guests enriching, uncommon experiences tailored to each distinct hotel and traveler.
“Set apart by an extraordinary commitment to personalized attention, the LXR brand is rooted in a unique sense of discovery and adventure,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “In our search for a new leader for LXR, we knew we would need someone with an entrepreneurial spirit who relishes in creating bespoke guest experiences. With nearly 20 years of global experience growing businesses and brands across the hotel, real estate and technology sectors in the Asia-Pacific, the U.K. and the U.S., we knew Feisal would be the perfect fit.”
Jaffer joins Hilton from Capella Hotel Group (part of Pontiac Land Group), where he most recently served as senior vice president, Business Development. Based in Singapore, he was responsible for originating and executing new hotel management and investment opportunities. Moreover, he was part of the core team that incubated a new premium lifestyle brand, and forged strategic partnerships to augment guest experiences. In addition to this role, he also served as senior vice president, Acquisitions & Development at Pontiac Land Group, where he led the international expansion of marquee hotel developments in Australia, the Maldives and the U.S. Prior to Pontiac Land Group, Jaffer held investment and business development roles with Host Hotels and Fairmont-Raffles Hotels International respectively.
“Hilton has successfully created a luxury collection brand that connects iconic hotels and resorts into an exclusive network offering singular service and remarkable experiences,” said Jaffer. “I am incredibly honored to lead LXR, and look forward to the opportunity to continue building this unique brand.”
Jaffer holds an INSEAD MBA and undergraduate degrees in rhetoric and electrical engineering and computer science from the University of California, Berkeley. He will be based in Hilton’s global headquarters in McLean, Va., and report directly to Martin Rinck.
About LXR Hotels & Resorts
LXR Hotels & Resorts is a collection of independent luxury properties that each represent their unique location and offer a singular travel experience native to its place, history, and tradition. Found in the world's most alluring destinations, LXR Hotels & Resorts connect legendary properties into an exclusive network of hotels that are set apart by an unrivaled commitment to personalized service and elegant, yet locally immersive experiences for their guests. Each hotel in the collection remains steadfastly true to its heritage and culture, providing a luxurious base of exploration for the passionate, yet discerning adventurer. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company, and each property benefits from the strength of the Hilton Enterprise and its award-winning Hilton Honors program. Visit www.lxrhotels.com to learn more.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,300 properties with nearly one million rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 110 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
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