Survey: Forget the Jewelry, Take the Weekend Getaway
Homewood Suites and Home2 Suites by Hilton Assist Men in Celebrating National Wife Appreciation Day; Announce Winners of “Let’s Make Up For It Contest”
MCLEAN, Va. - Just in time for National Wife Appreciation Day, Homewood Suites by Hilton and Home2 Suites by Hilton, Hilton Worldwide's (NYSE: HLT) award-winning all-suite, extended-stay hotel brands, are releasing the latest results of a study which provides men a behind-the-scenes peek on how their significant others truly want to be celebrated. On a mission to help men get off the sidelines and into the travel planning game, the brands' Travel MANager Weekend Escape Artist survey, conducted by Wakefield Research*, found that 80 percent of women would rather receive a surprise getaway than a piece of jewelry.
"Good advice is worth its weight in gold. Women enjoy traveling, but it's evident they're tired of carrying the load as the study found 77 percent agree incorporating their significant other into the trip planning process would benefit their relationship," said Adrian Kurre, global head of Homewood Suites by Hilton and Home2 Suites by Hilton. "Men are normally characterized as secondary travel decision makers, but with our survey's insight and the help of the Travel MANager program, pitching in to plan a trip should be turnkey."
Additional survey results revealed the following:
- 90 percent of respondents would be happy if their partner did any of the travel planning
- Women wish that their partner would consider destination (37 percent), activity (33 percent) and comfort (31 percent) preferences more when planning vacations
- 91 percent of respondents said a thoughtful gesture during a vacation is more important than the perfect trip
Helping husbands celebrate National Wife Appreciation Day, Homewood Suites and Home2 Suites by Hilton have made the job easy for men through their Travel MANager program. Focused on helping guys have a participatory role in planning, the program gives men the tools and resources to orchestrate the perfect couple's weekend. The Travel MANager program brings professional advice of bloggers from sites such as Joe's Daily, Black and Married with Kids, Male Standard and Guy and the Blog, original research and trip itinerary suggestions all together on one convenient digital hub, www.mencanplantravel.com.
Hilton's extended-stay brands also recently completed the "Let Make Up For It" Sweepstakes as part of its Travel MANager program. Throughout the month of August, visitors to the Travel MANager site were invited to share their biggest travel blunder for a chance to win one of four weekend getaways for two, including three-nights' accommodation at any Homewood Suites or Home2 Suites by Hilton hotel and a $1,500 travel planning budget.
Homewood Suites and Home2 Suites by Hilton participate in Hilton's award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. For more information or to make a reservation, visit Homewood Suites by Hilton or Home2 Suites by Hilton.
*Wakefield Research surveyed 1,000 U.S. women ages 18+ who are married or living as married. The survey was conducted between March 16 and March 24, 2016, using an email invitation and online survey, with an overall margin of error of three percent.
Director, Brand Public Relations, Hilton Worldwide
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For Hilton Worldwide
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About Homewood Suites by Hilton
Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with 400 locations in the United States, Mexico and Canada, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for an extended or quick overnight stay, Homewood Suites offers inviting, generous suites, featuring separate living and sleeping areas, and fully-equipped kitchens with full-size refrigerators. Additional value-driven essentials include: complimentary Internet, a daily full-hot breakfast and complimentary evening social every Monday-Thursday. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information on the extended-stay advantage, visit www.homewoodsuites.com or news.homewoodsuites.com.
About Home2 Suites by Hilton
Home2 Suites by Hilton, one of the fastest growing brands in the history of Hilton, is a mid-tier, all-suite award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room design; laundry and fitness area; complimentary Wi-Fi Internet access; multiple outdoor spaces; 24-hour business center; expansive community spaces; and a pet friendly environment. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (selected locations) available exclusively through the industry-leading Hilton HHonors app. Visit http://www.home2suites.com/ for additional information or www.home2franchise.com/ for franchising opportunities.
Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,700 managed, franchised, owned and leased hotels and timeshare properties with over 775,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn, and Instagram.