Less Is Not More: Forget Downsizing, Americans Are Craving More Space
“The Power of Space” survey affirms the benefits of having more physical, emotional and mental space
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MCLEAN, Va. - A recent survey* revealed that, contrary to the “small-space living” trend, Americans agree that having more space gives them a delightful boost in all aspects of life. In fact, 87 percent believe having extra space to themselves makes them better people, with 55 minutes of “me” time being optimal to recharge. Participants claimed having this alone time made them feel more energized (56%), friendlier (53%), funnier (23%) and smarter (22%). The survey was conducted on behalf of Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.
“Studies show that perception of environment can have an impact on our happiness,” said Amy Blankson, positive psychology researcher and co-founder of consulting firm GoodThink. “While there is a push to go small – like mini cars and tiny houses – it’s more important to have spaces that match form and function in our lives. When we align purpose and meaning, there’s a positive uptick in mood and increased productivity.”
But it’s not all about emotional space - having more room to spread out also ranked high on the list according to respondents. A surprising 74 percent of people are unwilling to give up their personal space even if it means spending a day with their celebrity crush – sorry, Ryan Reynolds, they’re just not that into you.
“We have nearly 140,000 sizable and affordable suites globally that provide guests with the space they need,” said Dianna Vaughan, global head and senior vice president, All Suites brands by Hilton. “Whether to practice morning yoga, to have a kid-friendly space for playtime, or to simply find a solo sanctuary, our suites are designed to accommodate every lifestyle.”
Other survey highlights include:
- Space is Good for Business: 89 percent of people believe changing their work environment throughout the day gives them an actual boost. Pay attention employers: more space options equal employees who feel more productive (49%), calmer (40%), happier (34%) and more creative (31%).
- Space is Good for Parenting: 71 percent of parents admit to doing whatever it takes to get alone time, and 69 percent feel renewed, not guilty, when given the space they need. Do these excuses sound familiar? Running a faux errand (28%), feigning sickness (20%), making an imaginary call (16%), or lying about needing to work earlier or later (15%).
- Space is Good for Travel: 70 percent of travelers feel stressed when there isn’t enough space to keep up with their routine. The top mood-breakers that leave people wishing they had more space while on the road: Grouchy companions (40%), being stuck in middle seat (22%), snoring roommates (20%) and road tripping in a small car (18%).
Click here to learn more about The Power of Space survey. Visit HiltonBringIt.com for more information about Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, its spacious and affordable suite options, and value-added amenities for every traveler’s needs.
*Wakefield Research surveyed among 1,000 nationally representative U.S. adults ages 25+, between October 15th and October 22nd, 2018 using an email invitation and an online survey, with an overall margin of error of three percent.
About Homewood Suites by Hilton
Homewood Suites by Hilton, Hilton’s upscale, all-suite, extended-stay hotel brand with more than 500 locations in the United States, Mexico, Canada, and the Caribbean, with 116 properties in the pipeline, is an award-winning leader. The first choice for guests seeking comfortable accommodations when traveling for extended or quick overnight stays, Homewood Suites offers inviting, generous suites featuring separate living and sleeping areas, and fully equipped kitchens with full-size refrigerators. Additional value-driven essentials include complimentary internet, a daily full hot breakfast, and complimentary evening socials every Monday - Thursday. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Homewood Suites is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. For more information on the extended-stay advantage, visit www.homewoodsuites.com or newsroom.hilton.com/homewoodsuites, and connect with Homewood Suites on Facebook, Twitter, LinkedIn, and Instagram.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Embassy Suites by Hilton
Embassy Suites by Hilton, one of Hilton’s 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full-service, upscale brand offers two-room suites, free made-to-order breakfast and a nightly two-hour reception with complimentary drinks and snacks. Both leisure and business travelers looking for a relaxed, yet sophisticated experience will feel right at home with brand-standard amenities like inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites by Hilton has 258 hotels with 42 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. For more information, visit www.embassysuites.com or newsroom.hilton.com/embassysuites, and connect with Embassy Suites by Hilton on Facebook, Twitter, and Instagram.
About Home2 Suites by Hilton
Home2 Suites by Hilton, one of the fastest-growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guestroom configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guestroom designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments. Home2 Suites by Hilton has 395 hotels with 455 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Visit www.home2suites.com or newsroom.hilton.com/home2suites for additional information, or here for franchising opportunities. Connect with Home2 Suites on Facebook, Twitter, LinkedIn, and Instagram.
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