Home2 Suites by Hilton Opens its 200th Property in Miramar Ft. Lauderdale
The “Road to Home200” Challenge Ends after Milestone Property Stumps all Contenders
MCLEAN, Va. - Home2 Suites by Hilton, part of Hilton's (NYSE: HLT) innovative All Suites category and one of the fastest growing brands in the portfolio, reached its 200th property milestone with the opening of Home2 Suites by Hilton Miramar Ft. Lauderdale. This opening brings the 'Road to Home200' Challenge to a close. The five veteran journalists participating made their predictions on which property would be the 200th based on a wealth of industry knowledge. However, within the brand's pipeline of 385 pending hotels, there were more than 60 properties that had the possibility of being the 200th due to the rapid pace of openings, and with that many to choose from, it's no wonder everyone was really stumped!
"We'd like to thank the valued journalists who participated in the 'Road to Home200' Challenge, as well as the media outlets they represent for following Home2's growth since the brand's inception. The size of the pipeline list we provided our media partners was long, and we enjoyed the thoughtful reasoning behind each journalist's choice," says Adrian Kurre, global head of Homewood Suites by Hilton and Home2 Suites by Hilton. "Although we weren't able to name a challenge champion, the support from the media along with our industry partners, owners, team members and loyal guests, makes us all winners, and we're grateful to all involved."
The 'Road to Home200' participating journalists included Glenn Haussman, No Vacancy; Kerry Medina, Hotel Interactive; Kate Hughes, Lodging; David Eisen, Hotel Management; and long-time hotel industry writer and freelancer Bruce Serlen.
The 200th opened hotel represents the strategic vision behind growing the brand which includes a laser focus on ‘surban' locations, like Miramar Ft. Lauderdale, along with urban areas as well. These locations make up a significant part of the more than 385 properties in the pipeline. That's because the innovative, flexible construction model which often goes from groundbreaking to opening within a year is allowing the brand to enter major urban centers, like Los Angeles and Downtown Columbus, Ohio, where real estate is at a premium. The brand is also capitalizing on the multi-brand building model to expand its urban footprint into high-barrier-to-entry markets, like Chicago and downtown Columbia, SC. These innovations along with the unique value proposition provided by the new All Suites category, which includes Embassy Suites by Hilton and Homewood Suites by Hilton, and maximizes natural synergies shared by all three brands, has made Home2 Suites by Hilton unstoppable.
"It's rewarding and humbling to watch Home2's incredible growth. While the destiny/future of this young brand is still very much being written, what is clear is that wherever the road to our goals leads us next, we'll likely get there fast," adds Kurre.
About Home2 Suites by Hilton
Home2 Suites by Hilton, one of the fastest-growing brands in Hilton’s history, is a mid-tier, all-suite, award-winning extended-stay hotel concept designed to offer stylish accommodations with flexible guest room configurations and inspired amenities for the cost-conscious guest. With a commitment to environmentally friendly products and hotel operations, Home2 Suites offers complimentary breakfast selections with hundreds of combinations; innovative and customizable guest room designs; laundry and fitness areas; complimentary WiFi; multiple outdoor spaces; 24-hour business centers; expansive community spaces; and pet-friendly environments. Home2 Suites by Hilton has 350 hotels with 445 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. Visit www.home2suites.com or newsroom.hilton.com/home2suites for additional information, or here for franchising opportunities. Connect with Home2 Suites on Facebook, Twitter, LinkedIn, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos