Hilton’s Loyalty Program – Hilton HHonors – Again Achieves Top Ranking from J.D. Power for Excellence in Customer Satisfaction
Hilton HHonors Ranks Highest in Overall Customer Satisfaction for the Second Year in a Row
MCLEAN, Va. - Hilton HHonors, the 50+ million member loyalty program for Hilton Worldwide's 13 distinct hotel brands, was recognized by J.D. Power for the second year in a row, one of two hotel loyalty programs tied for highest in the Hotel Loyalty/Rewards Program Satisfaction Report.
"At Hilton, customer experience is at the heart of everything we do. Our team members around the world are passionate about delivering impeccable, personalized service to our guests and that is why it's an honor to once again be recognized by J.D. Power" said Mark Weinstein, senior vice president and global head of Loyalty & Partnerships, Hilton Worldwide. "Hilton HHonors provides a platform for us to show our loyalty to our guests, by delivering personalized, relevant experiences at every touch point - both on and offline. This prestigious honor recognizes our continued commitment to do just that."
The 2016 Hotel Loyalty/Rewards Program Satisfaction Report by J.D. Power is based on survey responses from more than 3,000 consumers in the United States who have joined a hotel loyalty program. Hilton HHonors received high grades across all categories, including account maintenance and management, as well as in areas of reward program terms and variety of benefits.
Hilton HHonors provides rewards to all of its members, including an exclusive discount and digital features that simplify and streamline the travel experience for those who engage and book direct on Hilton.com, as well as access to one-of-a-kind experiences. The growing list of benefits and experiences include:
- Exclusive discount: Hilton HHonors members can take advantage of an exclusive discount that can't be found anywhere else, as long as they book directly through Hilton, at more than 4,500 hotels around the world.
- Instant benefits: Hilton HHonors is free to join and offers immediate benefits to all members, such as free standard Wi-Fi, popular digital tools like digital check-in with room selection and Digital Key, and the ability to earn and redeem Points for free nights. In fact, the Hilton HHonors app has a rating of 4.7 stars and is the highest rated hospitality app on the Apple App Store.
- Unforgettable, exclusive experiences: Booking direct opens the door to exclusive events, like Live Nation concerts or private dining experiences.
"We continue to see members of hotel loyalty/rewards programs place great value in their program of choice, and they are highly satisfied when they can easily earn and redeem points to select preferred locations in various locations," said Rick Garlick, global travel and hospitality practice lead at J.D. Power. "Programs with hotels offering multiple brands, partnerships and diverse locations have a strong competitive advantage and we're thrilled to see Hilton continue delivering on these factors for guests through the HHonors program."
J.D. Power defines satisfaction in their report by ease of earning and redeeming points, a diverse partnership network and multiple hotel brands.
About J.D. Power
Headquartered in Costa Mesa, Calif., J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit jdpower.com. J.D. Power is a business unit of McGraw Hill Financial.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With more than 85 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences (experiences.hiltonhonors.com), such as exclusive artist connections and VIP concerts with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.