Hilton Plans Landmark New Hotel in Rome
Hilton Rome Eur – La Lama is due to open in 2020 with direct access to the Roma Convention Centre - “La Nuvola”
ROME and MCLEAN, VA - Hilton (NYSE:HLT) has signed a management agreement with long standing partners Icarus SpA to open Hilton Rome Eur – La Lama. Construction is underway on the new build hotel, which includes 439 guest rooms within an architecturally distinctive structure known as “La Lama” (The Blade).
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said: ‘Rome is one of Europe’s most visited cities, and its rich history, culture and cuisine draws millions of visitors each year. The opening of the Roma Convention Centre in 2016 elevated the city’s reputation as a corporate travel destination, and the arrival of Hilton Rome Eur – La Lama in 2020 will further enhance the city’s events and meetings offering. The hotel’s striking design and world-class hospitality will ensure its pre-eminence as the country’s leading convention hotel.”
Hilton Rome Eur – La Lama is in Rome’s Eur district, in the south of the city. The neighbourhood has undergone extensive redevelopment in recent years and is a vibrant business hub with large corporate headquarters situated in the area, such as Poste Italiane, Eni and ACEA.
The hotel will have direct access via a concourse to Rome’s foremost conference venue. Named La Nuvola (The Cloud) after the unique shape of the property - which was designed by Italian architect Massimiliano Fuksas - the Roma Convention Centre is the largest in Rome and can host events of nearly 8,000 delegates in its main ballroom.
Filippo Rebecchini, president, Icarus SpA, said: “This year will be the 20th anniversary of our partnership with Hilton. Since the opening of our first hotel together, Hilton Rome Airport in 1999, this partnership has produced some of the finest hospitality on offer in Rome. Hilton Rome Eur – La Lama is the next chapter in our association, offering reliable hospitality to our loyal guests.”
An all-day dining restaurant and lobby bar will be situated on the hotel’s ground floor, while a destination restaurant is set to be the area’s leading eatery when it opens on the property’s 15th floor. The hotel will also include an executive lounge and business and fitness centres.
Hilton Rome Eur – La Lama joins a pedigree of Hilton conference and events hotels in Europe and Italy, including Hilton London Metropole, Hilton Warsaw Hotel & Convention Center, Hilton Saint Petersburg ExpoForum, Hilton Prague, Hilton Vienna, Hilton Berlin, Hilton Munich Park and Hilton Catania Capo Mulini, which is due to open in Sicily in 2020.
Hilton Rome Eur – La Lama will be located in Viale Europa, 00144 Rome.
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising nearly 5,900 properties in 114 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, access their room using a Digital Key and use ‘Order Ahead’ to request extra pillows or their favorite snack for their room prior to arrival. With more than 94 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences, such as exclusive artist connections and VIP concerts with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.