Hilton Honors History
1987Program began as "Instant Win" scratch-off promotion tied to U.S. Olympic Team sponsorship honoring Olympians past and present.
1989Hilton HHonors announced that members can earn Double Dip® to earn Points & Miles® for the same stay.
1993Diamond VIP Tier is introduced.
1994Hilton HHonors Reward Exchange began to allow members to exchange Hilton HHonors points into airline miles and airline miles into Hilton HHonors points.
1995American Express and Hilton HHonors announced the Hilton Family's first hotel program co-brand credit card, allowing card members to earn Hilton HHonors bonus points for their everyday charges.
Hilton HHonors members introduced first to online reservations on the new
1997Hilton HHonors launched at Hilton Hotels outside of the U.S.
1999Hilton Hotels Corporation acquired Promus Hotel Corporation. Hilton HHonors program became available at the following brands: Doubletree, Embassy Suites Hotels, Hampton Inn, and Homewood Suites by Hilton.
2000Hilton HHonors and Sumitomo Mitsui Card Co. Ltd. launched two co-branded credit card products available for residents of Japan. Hilton HHonors and Citibank launch a co-brand credit card for residents of the United States. All three credit cards allowed members the opportunity to earn Hilton HHonors bonus points for Hilton Family stays and everyday purchases.
2001Dedicated Diamond VIP Desk opened for HHonors Diamond members.
2003Hilton HHonors announced that members could earn Gold or Diamond VIP status based on their annual base point earnings.
Hilton HHonors enhanced onsite customer service at Hilton Family of Hotels with OnQTM, which improved guest recognition at check-in with personalized greetings and provided more enhanced levels of service based on real-time access to guest preferences, information about Hilton HHonors guest reward program membership status and past and future guest stays across all brands.
2004First Hilton HHonors online reward reservation took place.
Hilton HHonors introduced Double Dip® Earnings Style Options to give members more flexibility in terms of how they want to earn points and/or miles for their stays at Hilton Family hotels.
The Hilton Family armed individual business travelers with password-enabled online profiles to review online and print their electronic hotel folios (hotel receipts) following their stays.
Thirty automated check-in kiosks were deployed enabling self-service check-in, room selection, checkout and a variety of other automated services.
2005Hilton HHonors "My Way" customized email launched, giving members their account summary and special news and offers based on their individual preferences in one consolidated email.
VIP In-Hotel benefits options launched, allowing Gold and Diamond VIPs to select their preferred in-hotel benefit for each stay, including the choice between bonus points or a room upgrade or other amenity.
Hilton Family of Hotels introduced eCheck-in, whereby Gold and Diamond VIP members could benefit from the convenience of checking in via the web up to 36 hours and within at least two hours of their arrival.
2006Hilton HHonors and Bayerische Landesbank launched a co-brand credit card for residents of Germany, allowing card members the opportunity to earn bonus points for Hilton Family stays and everyday purchases.
Hilton HHonors Giving Back program introduced, formalizing the option members have to donate their Hilton HHonors points to charitable organizations; www.hiltonfamily.com/givingback.
Hotels within The Waldorf Astoria CollectionTM, the company's new luxury brand, begin participating in the Hilton HHonors program.
2007Hilton HHonors announced Experience Rewards, a program that offers a diverse range of extreme and lifestyle activities for which Hilton HHonors members can redeem points.
Hilton HHonors announced its first online auction, where members bid points towards an outstanding prize package. The highest bidder donated the winning point value to the philanthropic group of his or her choice, supported by the Hilton HHonors Giving Back program.
Hilton HHonors launched the online Hilton HHonors Rewards Store, the industry's premier merchandise redemption offering, where U.S. members are able to redeem their points for a plethora of products, from golf clubs to high-definition TVs.
2008Hilton HHonors became the only hotel guest loyalty program to offer members both Points & Miles® and No Blackout Dates.
Hilton HHonors launched the online Hilton HHonors Earnings Mall, where U.S. members earn points for online purchases with a variety of top retailers.
Hilton HHonors members granted access to Homewood Suite Selection, an online tool that lets prospective guests see a hotel floor plan and images of available suites, then chose the location of a suite and check-in online.
Hilton HHonors and Barclaycard introduced a co-brand credit card for residents of the United Kingdom, allowing card members the opportunity to earn HHonors bonus points for Hilton Family stays and everyday purchases.
2009Hilton HHonors began offering global system wide promotions for members for the first time.
2010Hilton HHonors won the 2010 "Best Redemption Ability Award for Hotels in the Americas" at the second annual 2011 Frequent Traveler Awards.
2011Hilton Worldwide launched a global rebranding initiative built on the platform "Hilton HHonors, A World of Experiences Worth Sharing."
2012Hilton HHonors Launches Global Shop-to-Earn Mall.
Hilton HHonors Celebrates 25 Years of Member Loyalty.
2013Hilton HHonors Launches Teacher Treks Travel Grant Competition, in which 15 teachers had the opportunity to travel and experience first-hand the subject they teach, enriching their curriculum and inspiring students to explore the world.
2014Hilton HHonors debuts digital check-in with room selection technology, allowing travelers to check-in, compose their room and access their room upon arrival entirely via the HHonors app on their smartphone.
2015Hilton Invites the World to Play and becomes official hotel partner of Live Nation.
Hilton HHonors launches an online auction platform in which members can use Points to bid on exclusive Hilton@PLAY experiences.