Jason Derulo and Hilton Inspire Thousands to ‘Stop Clicking Around’ and Start Playing with Surprise Concert
San Diego Celebration Kicks Off 2016 Concert Series by Bringing to Life Marketing Campaign
MCLEAN, Va. - Heads down and batteries drained. People around the world are too busy clicking around. This Saturday, Hilton Worldwide (NYSE: HLT) raised heads and recharged thousands of San Diego music fans with an energy-popping concert, featuring award-winning singer/songwriter Jason Derulo outside of Hilton San Diego Bayfront. The concert, which was one of seven being held at hotels within the Hilton global portfolio this year, highlighted the benefits of being an HHonors member - from exclusive room discounts, innovative tools, and personalized once-in-a-lifetime experiences.
The concert brought to life the spirit and excitement of Hilton's recently-launched "Stop Clicking Around" marketing campaign. Derulo surprised fans a week ago announcing the concert via Twitter and Facebook. The day of the concert, Hilton ambassadors took to the streets of San Diego, inviting locals and visitors distracted by their phones to unplug and pick up free tickets to the concert.
"At Hilton, we are always looking for new ways to say "thank you" to our Hilton HHonors members - from every day hotel benefits such as exclusive discounts and free Wi-Fi to once-in-a-lifetime experiences for our most frequent guests," said Mark Weinstein, global head of Customer Engagement, Partnerships and Loyalty at Hilton Worldwide. "The fact is: there has never been a better time to be a part of HHonors - which was reason enough for all of us to stop and celebrate!"
Reasons to Pause and Play
A year ago, Hilton partnered with Live Nation to bring one-of-a-kind experiences to Hilton HHonors members and music fans, inspiring them to see the world and seek out the unfamiliar. Throughout 2015, Hilton engaged thousands of music fans, who redeemed more than 35 million HHonors points - offering them unforgettable moments, from intimate hotel concerts with UK fan-favorite GRAMMY-winner Jess Glynne at Hilton London Bankside to a private drum lesson with the legendary Fleetwood Mac drummer Mick Fleetwood.
Embarking on its second year, the Hilton Concert Series produced by Live Nation will help fans around the world discover some of the music industry's most buzz-worthy artists. HHonors members are now able to redeem Points for the following concerts:
- GRAMMY-nominated Elle King at Diplomat Resort & Spa, Curio Collection by Hilton in Hollywood, Fla., on April 8
- Singer/songwriter Halsey at Hilton Tokyo Odaiba in Tokyo, Japan on May 4
- Indie pop duo JR JR at Hilton Toronto in Toronto, Canada on June 25
- Producer and singer/songwriter Grimes at Hilton Berlin in Berlin, Germany on July 19
- Country music singer/songwriter Kip Moore at DoubleTree by Hilton Hotel Nashville Downtown in Nashville, Tenn., on August 31
- GRAMMY award winner Gary Clark Jr at Hilton Austin in Austin, Tex., on October 28
"Music is synonymous with unwinding, and Hilton travelers worldwide have embraced the exclusive access they've been granted to a wide-range of artists and live music experiences through our successful collaboration," said Russell Wallach, president, Live Nation Media & Sponsorship. "We have a great line-up planned for travelers again this year, reminding everyone to take time off and play."
In addition, Live Nation will curate once-in-a-lifetime artist connections, such as VIP experiences at Electric Daisy Carnivals, an exclusive album listening session with Goo Goo Dolls, a style session with GRAMMY-nominee Andra Day, a private dinner with the GRAMMY- winning Australian rock band Wolfmother, and meet and greets with various artists all around the world, including Vance Joy, Tom Jones and Of Monsters and Men.
Entering into its second year as Live Nation's "Official Hotel Partner", Hilton will continue to leverage Live Nation's fully integrated global music platform - including digital media, ticketing, content and performance venues - bringing HHonors members a spectrum of experiences around the world.
Benefits of Loyalty
All Hilton HHonors members who book directly through Hilton's websites, award-winning Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents can save time and money and gain instant access to the benefits they care about most:
- Exclusive Discounts: Members of Hilton HHonors can now take advantage of an exclusive discount that can't be found anywhere else, as long as they book directly through Hilton, at more than 4,500 hotels around the world.
- Instant benefits: Hilton HHonors is free to join and offers instant benefits to all members, such as free Wi-Fi, digital tools like digital check-in with room selection and Digital Key, and the ability to earn and redeem Hilton HHonors Points for free nights.
- Unforgettable experiences: Booking direct opens the door to unique events, like Live Nation concerts or private dining experiences.
- Loyalty Rewarded with More Personalized Service: HHonors members who book direct can better share their preferences with the hotel for a stay tailored to their requests.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising more than 6,200 properties in 118 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free Standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room and access their room using Digital Key. Hilton Honors offers its 108 million members hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise and items on Amazon Shop with Points, and make charitable contributions. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Learn more about Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos