Hilton Deepens Its Commitment To Today’s Wellness Traveler With eforea spa Refresh
Revitalized spa concept balances simplicity and authenticity
MCLEAN, Va. - Hilton Worldwide (NYSE: HLT) has evolved its legendary offerings to meet the needs of mindful guests by reimagining its spa concept, eforea spa. With 22 eforea spa locations across the globe and 42 in the pipeline, eforea spa has developed three new treatment enhancements that embrace ancient healing methods and a refreshed treatment menu to compliment the changes to the concept's identity worldwide. A leader in spa and wellness, Hilton Worldwide has more than 400 spas currently open across the full global portfolio with another 119 in the pipeline.
Reengineered Treatment Menu
In addition to the new look and feel, starting this July, eforea spas around the world will be rolling out an updated treatment menu. The new menu includes three unique, carefully-crafted, short-duration Journey Enhancements - treatments packed with ancient healing methods plucked from some of the world's most fabled spa and health cultures. Master Therapist Sean Jordan, in collaboration with Hilton's wellness team and many eforea spa team members, developed these 25-minute mini-treatments, which spotlight regions of the body with condensed areas of nerve endings and tension. The first Journey Enhancement focuses on feet, the second concentrates on the head, face and shoulder, and the third is centered on the neck and scalp. These special treatments are commonly added to full duration services such as the Essentials and Escape Journeys or can be enjoyed individually for those who have limited time.
Guests can also continue to enjoy the two very popular Journey treatment options at eforea spas globally. The Essentials Journey is composed of powerful, technologically advanced treatments that are sought after in every part of the world. In addition, each eforea spa location will take a unique approach to a bespoke and localized Escape Journey offering, incorporating fresh and local ingredients, products and therapies. Some examples of Escape Journey treatments at eforea spas around the world include:
- The Espresso Mud Body Detox at Hilton Short Hills, utilizing coffee bean, honey and Black Silt Clay to deliver a rejuvenating sensory journey.
- The Georgian Corn & Salt Scrub with Vichy at the Hilton Batumi offers guests a powerful combination of manual exfoliation using local corn husks, salt and hot water.
"Our guests seek balance more than ever before and turn to us for the latest wellness solutions and methods," said Ryan Crabbe, senior director of global wellness, Hilton Worldwide. "With our re-inspired eforea spa concept, we take our team members and guests to an even deeper level of understanding of how wellness has the power to leave people feeling healthy and brighter."
Spa Concept Refresh
With everything from a redesigned logo that acknowledges the power of global fitness trends, refreshed interior design standards, new marketing materials, and a redesigned treatment menu, the concept's new identity evokes warmth, timeless style and aims to make spas more comfortable. The changes give eforea spas at select Hilton Hotels & Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton and Embassy Suites by Hilton hotels a personality that inspires living in the moment.
The rejuvenated treatment menu and revitalized eforea spa concept is customized to fit the personal outcomes that today's wellness guests seek. For more information on eforea spa and the treatments offered globally visit BeEforeaSpa.com. To stay up to date with the latest eforea spa news visit news.hilton.com/eforea.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 18 world-class brands comprising more than 6,300 properties in 118 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free Standard WiFi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room and access their room using Digital Key. Hilton Honors offers its more than 110 million members hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise and items on Amazon Shop with Points, and make charitable contributions. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Learn more about Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,300 properties with nearly one million rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 110 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos