Hilton Announces New Vice President and Global Head of Hilton Honors
Jonathan Nouri continues work with world-class global loyalty team focused on program growth and elite member satisfaction
In his new role, Nouri will further accelerate the growth of Hilton Honors, the 85-million-member award-winning loyalty program for Hilton’s 17 brands. Previous to this role, Nouri oversaw the performance of current benefits, led innovation of new program benefits, set reward pricing and strategy and provided overall program management for Hilton Honors.
“As Hilton will soon celebrate its 100-year anniversary, we are continuously reminded of our commitment to extend the light and warmth of hospitality around the world. Hilton Honors allows us to deliver on that promise daily and connect directly with our members in more meaningful ways,” said Mark Weinstein, SVP and Global Head of Customer Engagement, Loyalty and Partnerships at Hilton. “I believe Jonathan and his best-in-class team will help us carry that legacy forward and lead the charge in growing our program. As Jonathan expands his role on my leadership team, he will continue to serve as an integral player in delivering excellence to our members by ensuring our program is strongly positioned and differentiated from our competitors.”
In his tenure at Hilton, Nouri has led several efforts for the program, including the introduction of new and more flexible benefits such as Points & Money, higher elite earn rates, elite rollover nights and added breakfast as an elite benefit at all hotel brands. He also partnered closely with Hilton’s co-brand credit card teams and American Express, which officially became the exclusive issuer of Hilton Honors credit cards in the United States.
As Hilton Honors continues to announce even more extraordinary experiences and exclusive access for members, Nouri’s leadership will be focused on growing the current member base, optimizing the delivery of current benefits, concepting the next generation of elite benefits, building differentiated partnerships and further enhancing the digital experience within the industry-leading Hilton Honors app. He will also oversee Hilton Honors Experiences, allowing members to use their Points for exclusive access to premium seats at concerts and sporting events, as well as VIP events around the world.
Prior to joining Hilton, Nouri most recently served as the Director of Loyalty Marketing as part of the Starwood Preferred Guest team at Starwood Hotels and Resorts. Before joining the hospitality industry, Nouri was a Senior Consultant at Deloitte Consulting. He received his undergraduate degree at Rensselaer Polytechnic Institute and MBA at Columbia Business School.
Nouri will continue to report to Mark Weinstein, SVP and Global Head of Customer Engagement, Loyalty and Partnerships at Hilton.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With more than 85 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through Hilton Honors Experiences (experiences.hiltonhonors.com), such as exclusive artist connections and VIP concerts with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos