Hilton’s Focused Service Brands Collaborate with Enchanted Makeovers to Help Children Feel Like Superheroes
Hilton Garden Inn, Hampton by Hilton and Tru by Hilton To Donate More Than 10,000 Capes
MCLEAN, Va. - As a part of its recent Global Week of Service, Hilton's (NYSE: HLT) focused service brands (Hilton Garden Inn, Hampton by Hilton and Tru by Hilton) collaborated with Enchanted Makeovers to help kids feel like superheroes by donating custom-made capes to the "Capes for Kids" program as well as other children in need. The cape symbolizes a suit of armor that inspires play and fills children with strength, imagination and hope.
On Oct. 20, the Memphis-based corporate team kicked off service efforts with a cape making event at the Hilton offices. Team Members became "everyday heroes" as they created capes designed to inspire children living in less than ideal situations. Nearly 3,000 hotels across the world have participated in the program, resulting in donation of more than 10,000 capes.
The cape-making process offered a fun, physical activity Team Members could enjoy together for a good cause using materials already present at hotels: from sheets to pillow cases and towels. All Hampton by Hilton decorated capes will be sent to the Enchanted Makeovers corporate distribution center in Michigan, for donation to children at homeless shelters across the U.S. Hilton Garden Inn hotels will send their capes to either Enchanted Makeovers or donate to a local charity, while Tru by Hilton's capes will be sent to the Boys & Girls Club of America's local chapters.
"Hilton is passionate about making a difference in the communities we serve and spreading the warmth of true hospitality," said Bill Duncan, senior vice president, Focused Service Brands and All Suites Brands, Hilton. "In building a culture of giving back, we strive to develop relationships with organizations that share our vision, like Enchanted Makeovers. Helping kids overcome obstacles and build confidence reinforces our mission."
According to Entrepreneur®, Hampton by Hilton is the number one ranked franchise and has been for the past eight years, serving value-conscious and quality-driven travelers with more than 2,300 properties globally. The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities at its more than 750 properties. Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers.
In addition to the Capes for Kids program, Hilton leads many other social responsibility initiatives. For more information about Hilton's Travel with Purpose corporate responsibility strategy, visit cr.hiltonworldwide.com.
Manager, Brand Public Relations, Focused Service Brands
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About Enchanted Makeovers
Ten years ago, when Terry Grahl received a call from a shelter to paint a wall, Enchanted Makeovers' mission was born. Terry was an award-winning decorator with her own business just outside of Detroit. The event coordinator of the shelter asked that she please visit to paint even one wall to improve the deteriorated physical space. Terry made that visit and it ultimately changed her life and the lives of thousands of women and children. She immediately saw that the issues went well beyond paint and bedspreads. She saw what was really lacking was the message that everyone is worthy of hope, dignity and respect. She knew there was so much more that needed to be done to ensure better outcomes for women and children re-building their lives in shelters. Terry was so moved that she ultimately changed course in her own life. She closed her business and founded "Enchanted Makeovers", a national non-profit organization whose mission is to transform long-term stay homeless shelters for women and children into places that inspire behavioral and psychological change. Through unique projects and programs, a place is created that is supportive, inspirational and empowering for the most vulnerable members of our society while re-building their lives. Visit www.enchantedmakeovers.org for more information.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos