Hilton Worldwide and Atlantica Hotels Sign Deal to Develop Hilton Garden Inn Brand in Brazil
SÃO PAULO - Hilton Worldwide (NYSE: HLT) and Atlantica Hotels announced today the signing of an exclusive management license agreement for Atlantica to develop and manage Hilton Garden Inn hotels in Brazil. The announcement underscores the continued momentum of the award-winning upper midscale Hilton Garden Inn brand into new markets and tourism destinations throughout the region, including recently opened hotels in Montevideo, Uruguay and Cusco, Peru.
"Brazil is the largest economy in South America and provides great potential for growth. We are excited to introduce the Hilton Garden Inn brand to this booming market," said Ted Middleton, senior vice president, development, Latin America, Hilton Worldwide. "The partnership with Atlantica represents a great milestone for Hilton as their experienced and knowledgeable team will help drive our growth efforts throughout the country."
"It is an honor for Atlantica to partner with Hilton Worldwide, one of the largest hospitality companies in the world, to develop the Hilton Garden Inn brand in Brazil," said Paul J. Sistare, founder and CEO of Atlantica Hotels. "This partnership will allow us to expand our portfolio in all Brazilian regions, as we plan to develop at least ten Hilton Garden Inn hotels in the main capitals, as well as the biggest secondary cities, offering quality services to our guests, linked to the brand's values".
The Hilton Garden Inn brand will join Atlantica's portfolio of more than 12 brands represented by 85 hotels in Brazil and a sales force of more than 150 executives. The company has been in the hospitality industry since 1996, and established itself as a leader through innovation and strategic alliances.
"Atlantica's expertise and the Hilton Garden Inn brand's market positioning provide an attractive option for local investors," said Sistare. "The entrance of the new brand will support Atlantica in accomplishing its plan to reach 100 hotels in the first semester of 2016."
As part of the Hilton Worldwide portfolio of brands, all Hilton Garden Inn hotels participate in Hilton HHonors, the only hotel loyalty program that allows members to earn Points & Miles® on the same stay and No Blackout Dates on reward stays. HHonors members always get the lowest price with the Best Price Guarantee, along with HHonors Points, digital check-in and no booking fees only when they book directly through Hilton. .
Hilton Worldwide currently has a portfolio of more than 80 hotels and resorts open and welcoming travelers in Latin America and more than 4,500 hotels open in 100 countries and territories globally. The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 50 hotels throughout the region.
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About Atlantica Hotels
Founded in 1996 by Paul J. Sistare, CEO, Atlantica Hotels, based in São Paulo, Brazil, is the largest privately held hotel management company in South America. Atlantica Hotels maintains exclusive strategic alliances with Choice Hotels (owner of Sleep Inn, Comfort, Comfort Suites, Quality and Clarion brands) and with Carlson Rezidor Hotel Group (owner of Radisson BLU, Radisson, Radisson RED and Park Inn by Radisson brands), including Atlantica proprietary flags - Go Inn and by Atlantica Hotels, for independent hotels. Atlantica with over 5,500 employees currently operates 87 hotels which total more than 14.500 rooms in 44 cities in Brazil and more than six thousands hotels around the world in its reservation portfolio.
Atlantica Hotels is also one of the largest supporters of Childhood Brasil committed to the prevention of child and adolescent sexual exploitation.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. Team Members at more than 860 hotels in 49 countries and territories around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. As a recognized F&B leader, Hilton Garden Inn serves locally sourced food and beverage at its full-service restaurants and bars, featuring cooked-to-order dishes, handcrafted cocktails, and on-trend small plates. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hilton Garden Inn, visit www.hgi.com or newsroom.hilton.com/hgi, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 971,000 rooms, in 119 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 103 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos