Hilton to Open First Hotel at Silverstone Race Circuit
Hilton Garden Inn Silverstone will overlook the starting grid at the iconic race circuit when it opens in 2020
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SILVERSTONE, UK and MCLEAN, Va. - Hilton (NYSE: HLT) is due to make its debut at the UK’s premier motor racing venue and has signed a management agreement with Bricks Capital Ltd to open Hilton Garden Inn Silverstone.
The 197 guest room hotel, which is due to open in 2020, will include a rooftop terrace and offer raceday hospitality experiences for all the major sporting events held at the venue. The hotel will enhance the circuit’s offering outside of the race calendar and have direct access, via a cross-circuit footbridge, to The Silverstone Wing Conference Centre – Silverstone’s iconic event venue, with 12,500 square metres of flexible space for up to 3,000 people.
Built on the site of a World War II Royal Air Force airfield, Silverstone is the internationally-renowned home of British Motor Racing and sits at the heart of Motorsport Valley - a region of the south Midlands and Oxfordshire that is the home to a cluster of globally successful motorsport teams.
Patrick Fitzgibbon, senior vice president, development, EMEA, said: “Silverstone held the very first British Grand Prix 70 years ago and has continually hosted the event since 1987, drawing hundreds of thousands of spectators and millions of viewers around the world each year. Hilton embodies the venue’s racing legacy with a long-standing partnership with the McLaren Formula 1 Team. We are privileged to open a hotel in such a prominent location on the circuit and we cannot wait to begin welcoming guests to this iconic location.”
The new build hotel will be constructed on Silverstone’s International Pits straight, with extensive views over the track. Along with a rooftop terrace, the hotel will include a restaurant and coffee shop, while guests will be able to enjoy views of the circuit from the comfort of their guestroom balconies.
Peter Prickett, CEO, Bricks Capital Ltd, said: “This site is in an outstanding location. The Wing, which will have direct access to the hotel, has helped elevate Silverstone to more than just a racetrack. Our partnership with Hilton and the opening of Hilton Garden Inn Silverstone will enhance the circuit’s appeal, offering quality hospitality year-round.”
Stuart Pringle, Managing Director, Silverstone, said: “Silverstone welcomes over 1.5 million visitors through the gates every year and we anticipate this number will increase to over 2 million by 2020. The Silverstone Experience – a brand new visitor attraction celebrating the past, present and future of the circuit and British motorsport opens in Spring 2019 and this, along with our increased growth in the conference and exhibition side of the business, has resulted in a growing demand for quality accommodation at the circuit.”
Silverstone will be the latest sporting venue to host a Hilton branded hotel. Globally Hilton operates more than 30 stadium hotels and in UK locations such as Hilton Ageas Bowl, Hilton Garden Inn Manchester Emirates Old Trafford and the soon-to-open Hilton Garden Inn Doncaster Racecourse.
Hilton Garden Inn Silverstone will be located at Silverstone Circuit, Towcester, Northamptonshire, NN12 8TN.
For more news on Hilton Garden Inn visit newsroom.hilton.com/hgi.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. Team Members at more than 840 hotels in 45 countries around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. As a recognized F&B leader, Hilton Garden Inn serves locally-sourced food and beverage at its full-service restaurants and bars, featuring cooked-to-order breakfast, handcrafted cocktails, and on-trend small plates. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hilton Garden Inn, visit www.hgi.com or newsroom.hilton.com/hgi, and connect on Facebook, Twitter, YouTube, and Instagram.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
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Padraig Crowley
Hilton
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