Nearly 40 Percent of Women Believe Scoring a Date with Bradley Cooper is Easier than Achieving a Work/Life Balance
New Survey Reveals 74 Percent of Women would pay $54,000 a Year for Help with their To-do List
MCLEAN, Va. - Despite the rise of technology and flexibility in the workplace, a recent survey conducted by Wakefield Research* on behalf of Hilton Garden Inn, revealed women still find it challenging to juggle work and personal life needs. In fact, 71 percent of these women would clone themselves to achieve everything they need to get done in a day. But there is a light at the end of the tunnel, as the majority of respondents agreed the empowerment and insight of fellow "super-women" offers the key to help them win.
"We created Hilton Garden Inn's 'Bright On' campaign to help distinguish ourselves as the go-to destination for business women," said Judy Christa-Cathey, vice president, focused service brand marketing and Hilton Garden Inn. "We know travel is a big part of the balancing act. That's why we are on a mission to help women feel empowered and make life smoother and easier."
In time for International Women's Month, Hilton Garden Inn, Hilton Worldwide's (NYSE: HLT) upscale global brand of hotels, has partnered with a diverse group of savvy professional women who will be known as the HGI "Bright Minds" for a special social media campaign. These influential ladies will share their challenges, successes and insights to get more done.
"From eating well and working smartly to staying fit and traveling stress-free, Hilton Garden Inn's 'Bright Minds' will help us support busy business women and inspire them to keep shining brightly," Christa-Cathey added.
Other noteworthy survey result findings include:
- Woman Power! - 79 percent agree to getting twice as much done in a day as a man could
- Power in the Numbers - 85 percent of employed women would be more likely to ask a fellow woman for help to get something done quickly at work
- Tech Help - self-cleaning carpets (34 percent), self-folding laundry (34 percent ), 3-D printers for meals (18 percent) are the top three gadgets busy women would have
- Home Alone - 67 percent confessed to wanting their significant others to go away on business trips so they can have time to themselves
Please follow the "Bright On" conversation at @HiltonGardenInn on Facebook and Instagram and #HGIBrightIdeas.
* Wakefield surveyed 1,002 women 18+ nationally between Feb. 14 and Feb. 22, 2016, using an email invitation and online survey.
For Hilton Worldwide
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Director, Brand Public Relations
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About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. Team Members at more than 840 hotels in 45 countries around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. As a recognized F&B leader, Hilton Garden Inn serves locally-sourced food and beverage at its full-service restaurants and bars, featuring cooked-to-order breakfast, handcrafted cocktails, and on-trend small plates. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hilton Garden Inn, visit www.hgi.com or newsroom.hilton.com/hgi, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 5,900 properties with more than 939,000 rooms, in 114 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 94 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos