Hilton Durban Celebrates Earth Hour And The Power Of Living Sustainably
DURBAN, South Africa - Hilton Durban will be marking Earth Hour 2015 from 8:30 p.m. - 9:30 p.m. local time on Saturday, March 28, 2015. The hotel will join hundreds of Hilton Worldwide's more than 4,000 hotels and timeshare properties by switching off lights, as well as organizing other projects for guests in demonstration of their commitment to live sustainably and take action by caring for the planet in the year ahead.
"Earth Hour is one of the many ways we show our commitment to energy conservation while delivering great guest experiences. We are encouraging our guests, neighbors and Team Members to join us in support of this global effort," said Markus Fritz, general manager, Hilton Durban.
Earth Hour will be celebrated at Hilton Durban through a variety of activities. Hilton Durban is hosting a candlelit cocktail party in the lobby area where guests are able to meet with members of the management team and other team members at the hotel with complimentary canapés and cocktails. The hotel will also switch off the main sign on the outside of the building and restaurant and Executive Lounge lights.
Created by WWF, Earth Hour began in 2007 as a way for individuals and businesses to show how simple steps can make a significant impact on addressing climate change. This worldwide effort began in Sydney, Australia when more than two million people turned off their lights for an hour and reduced the city's energy consumption by more than 10 percent. It became a global movement in 2008 with more than 50 million people participating, and today it is the largest grassroots environmental movement in the world with more than 7,000 cities and towns in 152 countries and territories and hundreds of millions of people participating across seven continents. In 2013 alone, 345 million people were reached through the campaign's website and social media. This year's theme focuses on mobilizing young people to become the next generation of leaders for a sustainable world, a theme that resonates with several Hilton Worldwide commitments to connect and prepare young people over the next five years.
Hilton Hotels & Resorts has a long history of supporting Earth Hour and the original idea was even dreamt up during a WWF meeting held at the Hilton Sydney.
Participation in Earth Hour is part of Hilton Worldwide's commitment to Living Sustainably, one of the four pillars of the company's responsibility and sustainability strategy, Travel with Purpose. In demonstration of its commitment in this area, Hilton Worldwide has elevated sustainability as a performance metric and a brand standard across all hotels, raising it to the same level of importance as quality, service and revenue. To support the company's sustainability goals, LightStayTM, Hilton Worldwide's proprietary performance system, is used to measure, analyze and report on sustainability data across the global portfolio.
About Travel with Purpose
Travel with Purpose is Hilton Worldwide's commitment to provide shared value to its business and communities around the world. As the driving strategy for Hilton Worldwide's corporate responsibility efforts, Travel with Purpose focuses on creating opportunities for individuals to reach their full potential; strengthening local communities where Team Members live, work and travel; celebrating cultures and the power of travel; and living sustainably through the measurement, analysis and improvement of the use of natural resources. Visit www.hiltonworldwide.com/corporate-responsibility and www.hiltonworldwide.com/sustainability for more information.
About Hilton Hotels & Resorts
For 100 years, Hilton Hotels & Resorts has set the benchmark for hospitality around the world, providing new product innovations and services to meet guests' evolving needs. With more than 585 hotels across six continents, Hilton Hotels & Resorts properties are located in the world’s most sought-after destinations for guests who know that where they stay matters. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Begin your journey at www.hilton.com, and learn more by visiting newsroom.hilton.com/hhr and following Hilton Hotels & Resorts on Facebook, Twitter, and Instagram.Download Article Photos