Hilton Garden Inn Serves Up New Food & Beverage Offerings
Revamped retail and social spaces, breakfast buffet, in-room dining and bar-restaurant offerings address consumer dining trends while enhancing owners’ ROI
MCLEAN, Va. - The food and beverage (F&B) leader in the upper midscale hotel brand category is amplifying its offerings to further enhance the guest experience - and bolster ROI for hotel owners.
Hilton Garden Inn, an award-winning brand from Hilton (NYSE: HLT), today announces the transformation of its F&B concept to address consumers' changing dining preferences, such as healthier and more organic menu choices, enticing new flavors, around-the-clock retail availability, and a more social setting for restaurant and bar service.
"Hilton Garden Inn continually strives to anticipate and cater to the evolving needs and preferences of our guests, while maximizing revenue generation for hotel developers and owners," said John Greenleaf, global head, Hilton Garden Inn, Hilton. "With these enhancements, we are capitalizing on food and beverage trends that we believe will brighten the F&B experience across our global portfolio of 700+ hotels."
The F&B upgrade is the second phase of a large-scale initiative to amplify the Hilton Garden Inn global brand, building on last month's introduction of a revamped hotel design approach that provides six new, customizable hotel prototype options - one for each region of the world where the brand operates.
As with the new regional hotel prototypes, the F&B design may be customized to fit the needs of individual hotels while retaining the light, bright and airy atmosphere that is consistent across the global brand.
Specific F&B enhancements include the following:
- New retail space - will give guests enhanced grab-and-go menu items available 24/7. Among the options will be an upscale mix of healthy, indulgent and fresh foods, including fresh plates; locally-sourced food and craft beers; snacks and beverages; and a specialty self-serve coffee bar. The new concept will replace the existing Pavilion Pantry® in all locations within the next few years.
- Refreshed breakfast buffet - will feature a new, open-display kitchen for cooked-to-order food, while continuing to offer a hot and cold menu and local, daily specials.
- Beverage Centric Restaurant Offering- will offer signature cocktails, varietal wines and craft beers, complemented by appetizers, small plates, dinner entrees with local flavors and shareable desserts.
- In-room dining options - will consist of grab-and-go or "packaged delivery" options available for in- room dining delivery - creating a more on-trend, casual dining option that guests can enjoy at the time they desire. Since every Hilton Garden Inn room has a refrigerator, guests are provided increased choice and control over their experience.
The introduction of fresh F&B offerings builds on Hilton Garden Inn's longstanding reputation for excellence, as evidenced by more than 10 consecutive years winning guest satisfaction surveys conducted by an industry-leading consumer intelligence firm.
The new F&B concept has initially launched in several Hilton Garden Inn properties, including those in Arlington, Texas; Spring, Texas; Pensacola, Fla.; Silver Spring, Md.; Seattle/Bothell, Wash.; and Krakow, Poland. Numerous other F&B upgrades will be implemented across hotels throughout 2017, and beyond.
Additional components of the large-scale Hilton Garden Inn brand amplification program will launch in the coming months.
Developers seeking more information about the new food & beverage options or Hilton Garden Inn franchising opportunities may visit www.hiltonworldwide.com/design or contact firstname.lastname@example.org.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. Team Members at more than 820 hotels in 42 countries around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. As a recognized F&B leader, Hilton Garden Inn serves locally-sourced food and beverage at its full-service restaurants and bars, featuring cooked-to-order breakfast, handcrafted cocktails, and on-trend small plates. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hilton Garden Inn, visit www.hgi.com or newsroom.hilton.com/hgi, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos