Study Reveals 89% of Brits Rely on Just 11% of the Nation to Organise Their Travel
Hampton by Hilton launches new Helpline, hosted by Andrea McLean, to offer support and advice for the UK’s unsung organising heroes
LONDON - A UK study has revealed today that nine in 10 Brits rely on just one individual to organise their travel and ensure they make the most of their time away. With UK adults feeling obliged to attend 14 events annually - from birthdays and sports matches to hen weekends and family parties - these unsung planning heroes are being kept busy. The research, conducted by award-winning hotel brand and home of Real Travel, Hampton by Hilton, has also revealed that collectively the adult population spends £35.6 million and 2 million days annually travelling to and attending these so-called “obli-cations,” outside of their hometowns.
Travel isn’t always about exotic, sandy beaches and lounging by a pool. People travel for many reasons, and “Real Travel” is travelling because you need to - with no choice over the date or the location - and having a good time whilst you’re there. Obli-cations are those trips Brits simply need to take, and like all trips, can sometimes involve significant planning and organisation.
To help turn an obli-cation into a much-needed getaway, and to champion and support the nation’s doers, Hampton by Hilton today launches its 24/7 Hampton Helpline, offering guidance to Real Travel planners across the country. Hosted by television presenter and self-styled organiser, Andrea McLean, the helpline will be live throughout the summer to offer advice, words of wisdom and calming meditation techniques to make organising obli-cations as straightforward as possible, leaving planners more time to sit back, relax and enjoy.
Tal Shefer, Regional Brand Head, Hampton by Hilton, EMEA, says, “At Hampton by Hilton, we understand that not every trip is as exciting as a beautiful beach holiday or climbing the Andes. With research revealing that people are spending up to 21 days a year on average - including 10 annual leave days – on real travel moments, we are encouraging guests to make the most of their time away, and enjoy everything on offer!”
When it comes to the most attended obli-cations across the country, the leader board includes:
- Family events (46%)
- Birthday celebrations (39%)
- Weddings (13%)
- Work social events (12%)
- Away day matches (7%)
At the centre of these trips are the organisers, taking on the responsibility for the logistics and attendance of family, friends and themselves. The motivation for this varies, with a third (33%) doing it for enjoyment, while 38% feel as though nobody else would do it in their place. Topping the list of worries that come with the role, however, is the responsibility of keeping everyone happy (38%), followed by last minute cancellation from a member of the group (34%), finding an obli-cation that works for all budgets (33%) and having to chase people for money (32%).
In fact, Brits are still waiting for more than £197 million from those who haven’t yet paid their dues. Thankfully though, 81% of organisers feel appreciated for their efforts - they like the feeling of being relied upon and the satisfaction that comes with creating a moment their family and friends will remember.
Television presenter and self-confessed obli-cation organiser, Andrea McLean, says, “I just can’t help myself when it comes to taking on the task of planning our family’s trips to weddings, birthdays, anniversaries – the list goes on. From sorting the travel and deciding where to stay, to arranging the itinerary – I love making sure everyone’s having a great time. As much as I wouldn’t have it any other way, I could often do with a helping hand, so I am delighted to be working with Hampton by Hilton to launch this Helpline, which offers planners like me helpful advice and tips to make life easier and ensure everyone is happy. Organising heroes, we salute you!”
The Hampton Helpline is an extension of the brand’s Hamptonality spirit, shown through Hampton by Hilton Team Members delivering friendly, authentic, caring and thoughtful service, with guests’ happiness being the number one priority. The brand enables special moments to be created, turning an obligation into something friends and family will reminisce about for years to come.
To access advice from the Hampton Helpline, call 0800 689 1914 or email firstname.lastname@example.org.
To experience Hamptonality in action, book direct at Hilton.com or on the Hilton Honors app for more perks and a price match guarantee.
Hampton by Hilton conducted a survey of 2,000 16-55+ year olds living in England, Scotland, Wales and Northern Ireland. ONS statistics have been used to calculate the representative sample of respondents.
About Hampton by Hilton
As the number one ranked lodging franchise for the last decade and one of the top five brands of the century, according to Entrepreneur®, Hampton by Hilton – including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton – serves quality-driven and value-conscious travelers at more than 2,500 properties in 29 countries and territories. The brand continues to lead its segment by providing guests with high-quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary WiFi, free hot breakfast with healthful options, and On The Run™ breakfast bags. Hampton by Hilton Team Members are committed to delivering exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,200 properties with more than 983,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the 108 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos