Polish People Can’t Wait To Visit Krakow
With Staycations On The Rise, Hampton by Hilton Explored Travelling Habits For 2017
WARSAW - With the trend for staycations continuing to rise, research1 by Hampton by Hilton has revealed the travel habits of Poles. Hilton's (NYSE: HLT) global brand of almost 2,200 mid-priced hotels, found that 73% of people surveyed planning a short trip in 2017, will do so within Poland and the second most sought after place to visit on the weekend is Krakow (62%)
- Ministry of Sport and Tourism Report reveals the percentage of Polish residents taking a short domestic break reached 35% in 2015, compared with 23% in 2011
- Hampton by Hilton predict the rise of the staycation is set to continue, with a survey revealing 73% of people planning a short trip in 2017 are choosing to stay in their native Poland
- More than 60% of people are planning a weekend trip to Krakow, known for its rich cultural heritage and vintage markets
- "Local attractions" and "sightseeing" cited as the top reasons for choosing a holiday on home-soil next year
- Hampton by Hilton to add nine new hotels to the current Polish portfolio, including properties in big and mid-sized cities increasing the choice for value-conscious 'Seekenders'
It is no surprise that Krakow is being recognised as a great place to visit. With its rich cultural and historical heritage it is an endless source of travel inspiration. The research showed that people value local attractions and sightseeing landscapes and interesting spots, with 77% of respondents admitting that they plan to choose their next trip destination based on these factors.
Hampton by Hilton discovered that more than 60% of respondents are willing to visit Krakow on a short trip to experience local cultural events or sightseeing. The city is also known for its long tradition of vintage markets, making it an ideal getaway to indulge in retail therapy.
Tal Shefer, Vice President of Focused Service Brands EMEA, at Hilton, said, "With the staycation set to stay, we are continuing to grow our presence in Poland. There are nine new Hampton by Hilton properties in the pipeline, including Lublin, Lodz and Kalisz. With value for money at the top of many traveller's agenda, Hampton by Hilton offers value-conscious travellers an opportunity to seek out new travel experiences and explore some of the incredible destinations within Poland."
Hampton by Hilton's research also revealed that more than 30% of Polish people prefer frequent, short getaways (up to three nights) than fewer long trips, with 73% of these favouring travelling within Poland.
According to those surveyed, the three most important factors when booking a staycation are;
- Value for money (72%)
- The proximity and easy access to the places they want to visit (48%)
- If they can relax and have a lazy breakfast at the hotel (36%).
The research also showed that in addition to value, travellers value their comfort as a part of their experience, with 73% of respondents preferring to stay in a hotel rather than with friends or family. As it turned out, Polish customers are loyal. When satisfied, 69% of respondents admitted that when revisiting a city, they would choose the same hotel.
Opened in May 2015, Hampton by Hilton Krakow is the first Hilton's first dual-branded hotel in Poland. 161-room property is conveniently located next to the Krakow Arena Hall and the International Exhibition and Convention Centre EXPO Krakow, which hosts major international events all year round. For guests wishing to explore Krakow, the hotel is closely situated to Plaza Shopping Mall and Lotnik's Park and the Polish Aviation Museum. Kazimierz district, the cultural and entertainment hub of Krakow, is also within easy reach by car or public transport.
1 The research was conducted by TNS Polska, on behalf of Hampton by Hilton, with 800 respondents in November 2016. The survey was conducted from a random sample of Polish adults.
 Report "Tourism in Poland 2015" by the Department of Tourism of the Ministry of Sport and Tourism, prepared on the basis of the data from the Institute of Tourism, Activ Group, Central Statistical Office and the National Bank of Poland; published May 2016.
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As the number one ranked lodging franchise for the last decade and one of the top five brands of the century, according to Entrepreneur®, Hampton by Hilton – including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton – serves quality-driven and value-conscious travelers at more than 2,500 properties in 29 countries and territories. The brand continues to lead its segment by providing guests with high-quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary WiFi, free hot breakfast with healthful options, and On The Run™ breakfast bags. Hampton by Hilton Team Members are committed to delivering exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton, and connect on Facebook, Twitter, YouTube, and Instagram.
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