Polish People Are Finally Discovering Their Cities
With Staycations on The Rise, Hampton by Hilton Looks at Polish Travel Trends for 2017
WARSAW - With the trend for staycations continuing to rise, research1 out today by Hampton by Hilton has revealed the travel habits of Poles. Hilton's (NYSE: HLT) global brand of nearly 2,200 mid-priced hotels, found that 73 per cent of people planning a short trip in 2017, will do so within Poland. According to The Ministry of Sport and Tourism Report 20152, the percentage of Polish residents that enjoyed short domestic trips in 2015 reached 35 per cent, growing from just 23 per cent in 2011.
- Ministry of Sport and Tourism Report reveals the percentage of Polish residents taking a short domestic break reached 35% in 2015, compared with 23% in 2011
- Hampton by Hilton's survey revealed that 73% of people planning a short trip in 2017 are choosing to stay in their native Poland
- "Local attractions" and "sightseeing" cited as the top reasons for choosing a holiday at home next year
- Hampton by Hilton to add nine new hotels to its current Polish portfolio of five properties which includes some of the most popular cities such as Gdansk, Kraków and Warsaw, increasing the choice for value-conscious 'Seekenders'
The research also revealed a new breed of Polish "Seekenders" - those value-conscious travellers who seize the weekend to seek out new travel experiences - with more than 30 per cent of respondents preferring frequent, short getaways (up to three nights) to fewer, longer trips. What's more, 73 per cent of respondents choose to take their short breaks within Poland.
It is no surprise that Poland is being recognised as a great place to visit. With its rich cultural and historical heritage it is an endless source of travel inspiration. The research showed that people value sightseeing opportunities and local attractions, with 77 per cent of respondents admitting that they plan to choose the destination for their next trip based on these factors.
Big Polish cities prove to be the most popular when planning a staycation, with 72 per cent of those surveyed agreeing the array of attractions means visitors rarely get bored. Hampton by Hilton discovered the three most sought after places to visit on the weekend are:
- Gdansk (63 per cent). More than 60 per cent of respondents cite the great culinary scene, with unusual and off-the-wall bars and restaurants and independent cultural spots, as the reason for a visit
- Krakow (62 per cent)
- Wrocław (56 per cent)
According to those surveyed, the three most important factors when booking a staycation are:
- Value for money (72 per cent)
- The proximity and easy access to the places they want to visit (48 per cent)
- If they can relax and have a lazy breakfast at the hotel (36 per cent).
Tal Shefer, vice president of focused service brands, EMEA, at Hilton, said: "We are excited to continue to grow our Hampton by Hilton brand in Poland. Currently, Hampton by Hilton has five properties in popular cities across the country, including Gdansk, Kraków and Warsaw and nine new properties in the pipeline. With value for money at the top of many travellers' agenda, Hampton by Hilton offers the "Seekender" the opportunity to explore new travel experiences and incredible destinations within Poland."
The research showed that in addition to value, travellers rate their comfort as an important part of their experience, with 73 per cent of respondents preferring to stay in a hotel rather than with friends or family. The survey revealed that the Polish are loyal customers and, when satisfied, 69 per cent of respondents admitted that they would choose the same hotel when returning to a destination. Hospitality brands are becoming more aware of this loyalty and are responding to rising market demand. According to the Ministry of Sport and Tourism Report 2015, the number of three-star hotels in Poland grew by 21 per cent between 2012 and 2015.
Hampton by Hilton hotels across the globe offer guests a hot breakfast included in their stay and a range of amenities including a 24-hour complimentary fitness room, complimentary Wi-Fi and Hampton by Hilton's 100% Satisfaction Guarantee. All rooms feature an HDTV, in-room coffee and tea maker and the brand's signature 'Clean and Fresh' Hampton bed® to ensure complete comfort for every guest during their stay.
The brand participates in Hilton's award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key.
1 The research was conducted by TNS Polska, on behalf of Hampton by Hilton, with 800 respondents in November 2016. The survey was conducted from a random sample of Polish adults.
2 Report "Tourism in Poland 2015" by the Department of Tourism of the Ministry of Sport and Tourism, prepared on the basis of the data from the Institute of Tourism, Activ Group, Central Statistical Office and the National Bank of Poland; published May 2016.
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As the number one ranked lodging franchise for the last decade and one of the top five brands of the century, according to Entrepreneur®, Hampton by Hilton – including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton – serves quality-driven and value-conscious travelers at more than 2,500 properties in 29 countries and territories. The brand continues to lead its segment by providing guests with high-quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary WiFi, free hot breakfast with healthful options, and On The Run™ breakfast bags. Hampton by Hilton Team Members are committed to delivering exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,100 properties with more than 977,000 rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton welcomed more than 3 billion guests in its 100-year history, earned a top spot on the 2019 World’s Best Workplaces list, and was named the 2019 Global Industry Leader on the Dow Jones Sustainability Indices. Through the award-winning guest loyalty program Hilton Honors, more than 106 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.