Kew Or Kyoto?
Iconic Kew Gardens Picture Has Baffled Brits Who Guessed It Was Snapped in Japanese Garden, Reveals Hampton by Hilton
LONDON - Research out today by Hampton by Hilton has revealed that Brits are baffled when it comes to identifying some of the UK's most spectacular holiday hotspots. In a photo-challenge, created by Hampton by Hilton, Hilton's (NYSE: HLT) global brand of almost 2,200 mid-priced hotels, a staggering 76 per cent of Brits mistook top British beauty spots for exotic, overseas destinations, including Greece, Cyprus, Japan, France and California.1
- Over 80 per cent of Brits have misidentified Kew Gardens as an exotic overseas location, reveals research from Hampton by Hilton
- Hotel brand is encouraging 'Seekenders' - those value-conscious travellers who seize the weekend to seek out new travel experiences - to embrace the beauty Britain has to offer
- "Wanting to explore a new corner of the UK" and "value for money" cited as the top reasons for choosing a holiday at home next year
Hampton by Hilton's research saw over 80 per cent of Brits misidentify Kew Gardens, with the majority guessing the photo was taken in Japan. The spectacular image showcased Kew's famous Japanese garden within the Royal Botanic Gardens located just outside of London. However, even 77% of Londoners were unsuccessful in recognising the stunning image as within the UK, with Japan and China being the most popular guesses from those surveyed within the city.
Hampton by Hilton is championing getaways in London and visitors can take advantage of the centrally located Hampton by Hilton Waterloo. Visitors to the city are in a perfect location to explore the city, or further afield by train from Waterloo Station.
Lieven Kuppens, Acting General Manager at Hampton by Hilton Waterloo, said, "London continues to be one of the most popular destinations for both domestic and overseas travellers. We are lucky to be situated in a stunning location and welcome visitors who want to explore London or escape the city and visit some of the beautiful surrounding areas such as Kew."
Research2 by Hampton by Hilton also points to a boost in demand for Brits to take a holiday at home, with almost two-thirds (64 per cent) of respondents planning to take as many or more UK holidays next year than they have done previously; and reveals why British "Seekenders" - those value-conscious travellers who seize the weekend to seek out new travel experiences - are keener than ever to embrace the beauty on their doorstep.
Tal Shefer, Vice President of Focused Service Brands EMEA, said, "With more than half of Brits (52 per cent) planning to take a break in the UK in 2017, we're proud to enable travellers to discover new destinations on their doorstep in a way that's affordable. We have 18 Hampton by Hilton properties in the UK, and a further 16 in the pipeline, spanning some of Britain's most spectacular locations, including London. There has never been a better time for "Seekenders" to explore incredible UK destinations, whilst enjoying our dedicated Hamptonality service."
When asked why a UK getaway features so heavily in this year's holiday plans, the top answer from respondents was "to explore new areas not visited before", followed by "value for money" and "reduced travel time". One in 10 Brits surveyed, claimed they have enjoyed some of their best holidays in the UK.
Hampton by Hilton hotels across the globe offer guests a hot breakfast included in their stay and a range of amenities including a 24-hour complimentary fitness room, complimentary Wi-Fi and Hampton by Hilton's 100% Satisfaction Guarantee. All rooms feature an HDTV, in-room coffee and tea maker and the brand's signature 'Clean and Fresh' Hampton bed® to ensure complete comfort for every guest during their stay.
The brand participates in Hilton's award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key.
1 The photo-challenge results
2The research was conducted by Censuswide, on behalf of Hampton by Hilton, with 2,000 respondents aged 16+ in GB between 01.11.16 – 07.11.16. The survey was conducted from a random sample of UK adults. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Full survey data available upon request.
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About Hampton by Hilton
As the number one ranked lodging franchise for the past 10 years, according to Entrepreneur®, Hampton by Hilton, including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton, serves value-conscious and quality-driven travelers at more than 2,430 properties with more than 250,000 rooms in 25 countries and territories. High-quality accommodations and amenities, such as complimentary WiFi, free hot breakfast, and On The RunTM breakfast bags, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality, with guest happiness being the number one priority, backed by the 100% Hampton GuaranteeTM. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton and connect on Facebook, Twitter, YouTube and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos