Jurassic Or Mediterranean Coast?
Iconic Lulworth Cove Picture Has Baffled Brits Who Guessed It Was Snapped On A Sunny Greek Beach, Reveals Hampton by Hilton
BOURNEMOUTH - Research out today by Hampton by Hilton has revealed that Brits are baffled when it comes to identifying some of the UK's most spectacular holiday hotspots. In a photo-challenge, created by Hampton by Hilton, Hilton's (NYSE: HLT) global brand of almost 2,200 mid-priced hotels, a staggering 76 per cent of Brits mistook top British beauty spots for exotic, overseas destinations, including Greece, Cyprus, Japan, France and California.1
- Over 85 per cent of Brits have misidentified Lulworth Cove as an exotic overseas location, reveals research from Hampton by Hilton
- Hotel brand is encouraging 'Seekenders' - those value-conscious travellers who seize the weekend to seek out new travel experiences - to embrace the beauty Britain has to offer
- "Wanting to explore a new corner of the UK" and "value for money" cited as the top reasons for choosing a holiday at home next year
Hampton by Hilton's research saw over 85 per cent of Brits misidentify Lulworth Cove in Dorset, with the majority guessing the photo was taken in Greece or Cyprus. The spectacular image even fooled south coast locals. Of those surveyed in nearby Southampton, over 80% did not guess the image to be taken in the UK.
Hampton by Hilton is championing getaways in Dorset, showcasing some of the stunning locations around the county, including Lulworth Cove. Visitors to the area can take advantage of the conveniently located Hampton by Hilton Bournemouth to explore some of the UK's most beautiful stretch of coastline.
Jason Davies, General Manager at Hampton by Hilton Bournemouth, said, "We are lucky to be situated in such a stunning location and welcome visitors from across the UK every year. My recommendation to many guests is to take a ride on the open top bus from the centre of Bournemouth direct to the Jurassic Coast, taking them through beautiful Sandbanks and across on the chain ferry."
Research2 by Hampton by Hilton also points to a boost in demand for Brits to take a holiday at home, with almost two-thirds (64 per cent) of respondents planning to take as many or more UK holidays next year than they have done previously; and reveals why British "Seekenders" - those value-conscious travellers who seize the weekend to seek out new travel experiences - are keener than ever to embrace the beauty on their doorstep.
Tal Shefer, Vice President of Focused Service Brands EMEA, said, "With more than half of Brits (52 per cent) planning to take a break in the UK in 2017, we're proud to enable travellers to discover new destinations on their doorstep in a way that's affordable. We have 18 Hampton by Hilton properties in the UK, and a further 16 in the pipeline, spanning some of Britain's most spectacular locations, including Bournemouth. There has never been a better time for "Seekenders" to explore incredible UK destinations, whilst enjoying our dedicated Hamptonality service."
When asked why a UK getaway features so heavily in this year's holiday plans, the top answer from respondents was "to explore new areas not visited before", followed by "value for money" and "reduced travel time". One in 10 Brits surveyed, claimed they have enjoyed some of their best holidays in the UK.
Hampton by Hilton hotels across the globe offer guests a hot breakfast included in their stay and a range of amenities including a 24-hour complimentary fitness room, complimentary Wi-Fi and Hampton by Hilton's 100% Satisfaction Guarantee. All rooms feature an HDTV, in-room coffee and tea maker and the brand's signature 'Clean and Fresh' Hampton bed® to ensure complete comfort for every guest during their stay.
The brand participates in Hilton's award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key.
1 The photo-challenge results
2The research was conducted by Censuswide, on behalf of Hampton by Hilton, with 2,000 respondents aged 16+ in GB between 01.11.16 - 07.11.16. The survey was conducted from a random sample of UK adults. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Full survey data available upon request.
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About Hampton by Hilton
As the number one ranked lodging franchise for the last decade and one of the top five brands of the century, according to Entrepreneur®, Hampton by Hilton – including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton – serves quality-driven and value-conscious travelers at more than 2,500 properties in 29 countries and territories. The brand continues to lead its segment by providing guests with high-quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary WiFi, free hot breakfast with healthful options, and On The Run™ breakfast bags. Hampton by Hilton Team Members are committed to delivering exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos