Hilton and Alshaya Group Partner on Master Development Agreement for 70 Hampton by Hilton Hotels
New deal supports Hampton by Hilton expansion in nine countries across the Middle East, North Africa, Turkey and Russia
MCLEAN, Va and KUWAIT - Hilton (NYSE: HLT) and Alshaya Group, a leading international franchise operator, today announced a significant development of their ongoing relationship with the exclusive signing of a master development agreement to rapidly launch and develop 70 Hampton by Hilton hotels in nine countries, with the majority of these in the Middle East, North Africa, Turkey and Russia.
With the first hotel expected to open in Kuwait in 2021, Alshaya Group will deliver 50 hotels in the next eight years, with another 20 in the development pipeline, significantly expanding Hampton by Hilton’s presence in the region. Hampton by Hilton is the leading global hospitality brand in the focused service hotel category, with nearly 2,500 hotels operating in 27 countries and territories around the world, making it the largest brand in Hilton’s portfolio.
“We are delighted to reach this exclusive agreement with Alshaya Group, strengthening our partnership and further expanding our global Hampton by Hilton portfolio,” said Chris Nassetta, President and CEO of Hilton. “Alshaya has been an important partner, particularly as we celebrate 100 years of pioneering the hospitality industry this year, and we look forward to working together to introduce travellers to Hampton by Hilton in these high-growth destinations.”
“There is strong and growing demand for high quality accommodation in the region and we are excited by the potential of the Hampton by Hilton brand,” said Mohammed Alshaya, Executive Chairman of Alshaya Group. “This is an important new partnership for Alshaya, further diversifying our offer to consumers, and allowing us to replicate the global success of Hampton by Hilton in our operating markets.”
Hampton by Hilton continues to lead the category in guest satisfaction worldwide, with each hotel committed to the industry-leading 100 percent Hampton GuaranteeTM. Hampton guests enjoy the brand’s signature free, hot breakfast with healthy options and complimentary WiFi at every hotel.
Hampton is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands, which offers members who book directly through preferred Hilton channels access to instant benefits, including a flexible payment slider that allows them to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
About Alshaya Group
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers in prime locations across the Middle East & North Africa, Russia, Turkey, Europe and beyond. Alshaya’s portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and coming soon, Hampton by Hilton. A diverse, skilled team of 60,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences. Learn more about Alshaya Group at www.alshaya.com. Follow us on Facebook and Instagram.
About Hampton by Hilton
As the number one ranked lodging franchise for the last decade and one of the top five brands of the century, according to Entrepreneur®, Hampton by Hilton – including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton – serves quality-driven and value-conscious travelers at more than 2,600 properties in 29 countries and territories. The brand continues to lead its segment by providing guests with high-quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary WiFi and free hot breakfast. Hampton by Hilton Team Members are committed to delivering exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,300 properties and more than one million rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 110 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos