Hampton by Hilton and Plateno Group Celebrate 6th Anniversary of Partnership in China
More than 500 Hampton by Hilton hotels signed and over 150 hotels opened across nearly 100 cities to date
SHENZHEN, China - As a pioneer of brand cooperation between Chinese hoteliers and international hotel chains, Hampton by Hilton today ushers in an important milestone for its journey in China. The brand celebrates its sixth year of partnership with Plateno Group (now part of Jin Jiang Hotels China Region) which has seen more than 500 properties signed across all the provinces of Chinese mainland, and more than 150 hotels opened across nearly 100 cities. The significant achievements of the brand in China are a testament to the successful partnership between the two groups, demonstrating the strength of the focused-service brand.
Ms. Alexandra Jaritz, senior vice president of brand management for Hilton Asia Pacific, said, “In a joint goal to bring the true essence of Hampton by Hilton to guests from and outside of China, Hilton and Plateno have worked closely together and established a strong relationship over the past six years. We are delighted to see the milestones the brand has achieved in China, delivering friendly, authentic, caring and thoughtful service to all who pass through the doors of our hotels. Congratulations to the Hampton by Hilton team in China and Plateno on this milestone!”
Mr. Zhang Xiaoqiang, CEO of Jin Jiang Hotels China Region, also spoke highly of Hampton by Hilton’s rapid development in China, “The cooperation between the two top international hotel groups is a successful and representative benchmark for China’s hotel industry, providing guests and investors with high-quality products and sound investment choices. The support from Hilton is very much appreciated. We look forward to the continued leadership of the Hampton China team and hope they achieve greater heights.”
1+1>2, the successful localization in China
On Oct.30, 2014, Hilton and Plateno Group (now part of Jin Jiang Hotels China Region) officially announced their cooperation to bring the Hampton by Hilton brand to China. Because of Hilton's brand recognition and strong track record, coupled with Plateno Group's years of market development capabilities and brand operation capabilities in China, the two groups have achieved a win-win development model of 1+1>2. Considering the specific needs of China’s market, the brand standards of Hampton by Hilton have also been successfully localized. With the stylish and modern product designs and unique happy services, Hampton brand has provided nearly 10 million guests with a high-quality stay experience.
Mr. Qian Jin, President of Greater China and Mongolia, Hilton, said, “Despite the intense market competition in China, Hampton by Hilton has always had advantages. China is the second largest market for Hilton worldwide and remains a market with great potential for development. We are confident that Hampton by Hilton’s localized operation mode will bring more outstanding results and become a valuable brand choice for more investors and guests.”
Rapid development, continuing to lead the upper-midscale hotel market
Since entering China, Hampton by Hilton has seen a steady pace of development. In September 2020, with the signing of Hampton by Hilton Lhasa Lagong Avenue, the total number of Hampton properties signed in China exceeded 500, leading the upper-midscale hotel market in China as one of the largest international hotel brands. At the same time, based on the excellent investment return of the first hotel that exceeded expectations, dozens of investors have completed the signing of the second and more Hampton by Hilton hotels. On October 24th, 2020, the 150th Hampton by Hilton hotel in China opened, which is also the second property invested by the investor of Hampton by Hilton Changsha South Station.
Ms. Wang Wei, Executive Vice President of Jin Jiang Hotels China Region, President of Shenzhen Headquarters, and CEO of Hampton by Hilton China, said: “Hampton’s remarkable achievements in the past six years are the fruits of two groups’ joining efforts. Investors have always been our close partners and important contributors for Hampton’s development in China. We will continue to expand the market and work with investors to provide guests with high-quality Hampton services, and at the same time, to fully demonstrate the leading position in the industry via innovation and service performance.”
Hamptonality, the unique charm of Hampton by Hilton
While maintaining rapid development, Hampton by Hilton’s globally consistent brand essence of Hamptonality (Friendly, Authentic, Caring and Thoughtful) has also been brought to China. The unique stay experience with team members delivering service with Hamptonality has been well received by many customers. Up to now, the average comments score of all Hampton hotels in China has reached 4.85, which is in a leading position among the same scale of chain hotel brands. In this unique year of 2020, Hampton by Hilton hotels throughout China have also seen a steady pace of recovery, breaking brand records on multiple occasions.
Hampton by Hilton is working towards its goals of signing more than 1,000 properties and opening at least 400 hotels in China by 2024, strengthening the benefits and influence of the brand and connecting travelers to more wonderful experiences.
About Hampton by Hilton
As the number one ranked lodging franchise for the last decade and one of the top five brands of the century, according to Entrepreneur®, Hampton by Hilton – including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton – serves quality-driven and value-conscious travelers at more than 2,600 properties in 29 countries and territories. The brand continues to lead its segment by providing guests with high-quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary WiFi and free hot breakfast. Hampton by Hilton Team Members are committed to delivering exceptionally friendly and authentic service all backed by the 100% Hampton Guarantee™. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hampton by Hilton, visit www.hampton.com or newsroom.hilton.com/hampton, and connect on Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,300 properties and more than one million rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 110 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos