11.23.15Hampton by Hilton Reveals New “Seekender” Traveller Trend
Research out today by Hampton by Hilton, Hilton Worldwide's (NYSE: HLT) global brand of more than 2,000 mid-priced hotels, has revealed a trend among Brits to forgo the big, annual holiday in favour of regular short breaks, to seek value for money and to covet travel experiences over material possessions. These so-called “Seekenders”, have discovered the exemplar way to holiday, according to leading health expert Dr. Dawn Harper and psychotherapist, Robert Stewart.
09.21.15Hampton by Hilton Gives Seekenders a Chance to Enjoy Ultimate Weekend Getaway with New Sweepstakes
Hampton by Hilton, Hilton Worldwide’s (NYSE: HLT) global brand with more than 2,000 mid-priced hotels, today announced the start of its Ultimate Seekender Getaway Sweepstakes*. The brand is rewarding one lucky winner with the opportunity to enjoy an all-expenses paid weekend experience to the destination of their choice with accommodations at a Hampton by Hilton property. The contest was inspired by the We Go Together™ ad campaign and recent survey results, which uncovered the Seekender. This new kind of traveler is on a quest for fresh experiences and enjoying every weekend to the fullest.
08.18.15Survey Results Uncover New Traveler Segment
A recent survey on behalf of Hilton Worldwide’s (NYSE: HLT) global brand Hampton by Hilton uncovered a new type of traveler that has been defined as the “Seekender.” This new group regularly takes advantage of weekends to spontaneously enjoy new experiences, with travel being at the top of the list. The study, conducted by Wakefield Research*, also revealed that Seekenders base their travel around four main types of activities/passions: food, sports, music or the great outdoors.