Embassy Suites by Hilton Rockford Riverfront Names Fred DeLaRosa General Manager
ROCKFORD, Ill. - Embassy Suites by Hilton Rockford Riverfront, owned and operated by Gorman and Company, today announced Fred DeLaRosa has been appointed as the hotel’s new General Manager. Embassy Suites by Hilton is a global brand of upscale, all-suite hotels from Hilton (NYSE: HLT).
The 12-story, 160-suite hotel is located at 401 South Main Street. The property is currently under construction and is scheduled to open Spring 2020. As General Manager, DeLaRosa will be responsible for directing all aspects of hotel operations, including guest services, hotel administration and overseeing marketing efforts.
“DeLaRosa brings extensive experience in the hospitality industry as well as a commitment to providing unparalleled guest service,” said Scott Biggar, Regional Director of Hotel Operations, Gorman and Company. “We are confident that he will be instrumental in ensuring the successful opening of our hotel and success for years to come.”
DeLaRosa comes to Embassy Suites by Hilton Rockford Riverfront with more than 20 years of experience with various Embassy Suites by Hilton hotels in different markets throughout the country, most recently in Birmingham, Alabama.
Located in Downtown Rockford adjacent to Davis Park, Embassy Suites by Hilton Rockford Riverfront will provide 160 contemporary suites and is ideal for any business or leisure traveler. Guests can experience its two-room suites where travelers are able to spread out, enjoy a free, cooked-to-order breakfast each morning, free Wi-Fi and complimentary drinks and snacks during the evening reception. Additional amenities include an indoor and outdoor rooftop bar and restaurant, game room and more than 20,000 square feet of flexible event space.
Embassy Suites by Hilton Rockford Riverfront is part of Hilton Honors®, the award-winning guest-loyalty program for Hilton’s 17 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key.
For more information or to book an event, visit Embassy Suites Rockford Riverfront or call +1 815-668-7878.
About Embassy Suites by Hilton
Embassy Suites by Hilton, one of Hilton’s 17 market-leading brands, is dedicated to delivering what matters most to travelers. The full-service, upscale brand offers two-room suites, free made-to-order breakfast and a nightly two-hour reception with complimentary drinks and snacks. Both leisure and business travelers looking for a relaxed, yet sophisticated experience will feel right at home with brand-standard amenities like inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites by Hilton has 254 hotels with 43 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard WiFi, and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors mobile app. For more information, visit www.embassysuites.com or newsroom.hilton.com/embassysuites, and connect with Embassy Suites by Hilton on Facebook, Twitter, and Instagram.