Embassy Suites by Hilton Cooks Up New Dining Options
First wave in roll out of the brand’s evolved food & beverage program introduces new bar-centric concepts E’Terie Bar & Grill and Brickstones Kitchen & Bar
MCLEAN, Va. - Reaffirming its position as a leader in the All Suites hotel category, Embassy Suites by Hilton is undergoing a complete refresh of its food & beverage program. The evolution of the brand's dining options will begin with the launch of two new bar-centric lunch and dinner offerings. These include Brickstones Kitchen & Bar, a contemporary full-service restaurant developed for new hotels using the Design Option III prototype, and E'Terie Bar & Grill and Food to Go, a fast-casual dining concept with a menu of light bites created for legacy hotels.
"When done right, food and beverage boosts guest satisfaction, repeat business and overall profits, but staying on top of ever-changing guest preferences and dining trends is essential," said Alan Roberts, global head, Embassy Suites by Hilton. "Adapting to the tastes of today's travelers that crave both flexibility and flavor, with E'Terie and Brickstones we've created easy to implement dining experiences that deliver modern food in environments that inspire guests to stay well past the complimentary Evening Reception hours and create new revenue-generating opportunities for owners."
E'Terie Bar & Grill offers fresh, quality meals in an environment that encourages socialization, while E'Terie Food to Go will address the needs of guests seeking grab-and-go options. Eliminating the traditional, full-service dining experience, this new fast-casual concept will offer lunch and dinner service, complementing the brand's Evening Reception with a menu of salads, sandwiches, snacks, and entrees all available for purchase at the Atrium Bar. Food to Go will be located next to the front desk area, and will be stocked with take away options for guests on the move. E'Terie menu items will also be available to guests desiring in-suite dining.
Brickstones Kitchen & Bar's à la carte salads, sandwiches and contemporary entrees are also available for dine-in, take-out and in-suite dining. Like E'Terie, Brickstones employs a bar-centric approach to serve up an indulgent, yet approachable dining experience offering inspired American dishes that are unique without being over the top. Moreover, the concept provides owners with the ease of having one venue that can seamlessly transition from the morning's complimentary, cooked-to-order, breakfast to an à la carte grill experience for lunch and dinner.
While Brickstones provides a full-service dining experience and E'Terie a fast-casual meal, thanks to their bar-centric approach, both transform the Atrium Bar into the functional hub for all ordering and food service, creating a more streamlined staffing model for owners. Similarly, E'Terie leverages the existing infrastructure at Embassy Suites' hotels, such as the displays utilized during the made-to-order breakfast and the main kitchen, making it cost-efficient to implement and easy to incorporate into legacy properties.
"We're excited to bring a new bar-centric approach to the hotel dining experience and evolve our F&B program into an offering that provides profitability, flexibility and of course plenty of flavor," added Roberts.
In addition to E'Terie and Brickstones Kitchen & Bar, Embassy Suites is in the process of reimagining its overall food & beverage offerings, as well as the brand's signature free made-to-order breakfast and Evening Reception. Featuring new menu items and beverages in line with the latest trends in dining, these enhancements are expected to debut later this year.
About Embassy Suites by Hilton
Embassy Suites by Hilton, one of Hilton’s 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full-service, upscale brand offers leisure and business travelers a relaxed, yet sophisticated experience with two-room suites, free breakfast, inviting atriums and complimentary 24-hour business and fitness centers. Embassy Suites by Hilton has 258 hotels with 41 in the pipeline. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information, visit www.embassysuites.com or newsroom.hilton.com/embassysuites, and connect with Embassy Suites by Hilton on Facebook, Twitter, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,300 properties and more than one million rooms, in 118 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2020 World’s Best Workplaces list, and was named the 2020 Global Industry Leader on the Dow Jones Sustainability Indices. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness and disinfection to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the more than 110 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including contactless check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos