DoubleTree by Hilton's Simple Service Philosophy: Our CARE Culture
As a proud member of the Hilton Worldwide portfolio of hotels, DoubleTree by Hilton shares in the legacy of Conrad Hilton and his vision of "filling the earth with the light and warmth of hospitality". The DoubleTree by Hilton CARE Culture is our unique expression of continuing this legacy by giving this collection of upscale, full-service hotels a unique competitive advantage. By encouraging team members at every level of the business to create a rewarding experience for their hotel guests, their communities they proudly serve and each other, the key objective of the CARE Culture is to build brand loyalty by inspiring team members to deliver the special comforts and acts of kindness that bring humanity back to the hospitality experience.
Our CARE ValuesThe DoubleTree by Hilton CARE culture embodies a strong and vibrant tradition of simple, timeless values that aren't just words; they've become a proud way of doing good business. Every hotel brand claims to care about guests, so we know that it's in our actions that we have to stand apart. Real. Attentive. Cheerful. Flexible. Thoughtful. Honest. Caring. Giving particular focus to one of these CARE Culture values every day inspires entire hotel teams to think intuitively, go beyond expected standards and provide individual touches that surprise and delight our guests.
The CARE Committee - The Heart of Our HotelsThe CARE Culture at DoubleTree by Hilton is a commitment to total service quality that equates to a passionate brand personality. At DoubleTree by Hilton, each hotel brings that personality to life through an active CARE Committee made up of team members from all departments and levels of the hotel. Their role is to monitor their hotel's overall business performance and constantly seek ways to improve it. Sub-committees within the CARE Committee perform specific functions to maintain high quality standards, ensure outstanding guest service, demonstrate positive team relations and contribute to the local community. The rewards of these actions transcend beyond an exceptional guest experience - it creates a business environment that becomes a desirable place to work, a great place to stay and a positive place to invest in a successful hospitality career.
Continuous Commitment to CARE Creates A Rewarding ExperienceThe DoubleTree by Hilton Brand Promise Scorecard provides hotel teams and CARE Committees with a set of metrics that measure and evaluate the delivery of their brand promise at essential moments of interaction during a guest's stay. Each moment of truth is tied to objective measurements of guest satisfaction and loyalty, for full accountability at every hotel. Brand Promise Scorecard rankings foster a lively competitive spirit among our team members, encouraging them to serve and engage our guests in refreshingly unexpected and genuine ways.
The coveted DoubleTree by Hilton CARE Cup, a remarkable traveling trophy presented to one small and one large hotel each quarter and annually, is the brand's highest form of recognition for hotel teams that demonstrate the best overall guest experience, team member engagement and community involvement, as measured and reported by a quarterly report submitted by their hotel's CARE Committee.
Teaching Kids to CARE in Our CommunitiesOne of our brand's outstanding CARE Culture accomplishments is the DoubleTree by Hilton Teaching Kids to CARE® program -- one of the most acclaimed community outreach initiatives in the travel industry today. Since 2002, volunteers from DoubleTree by Hilton hotels around the world have reached more than 5 million schoolchildren to teach them about the simple, important lessons and rewards that come from caring about their community, their world and each other. DoubleTree by Hilton has joined forces with some of the world's most respected philanthropic organizations, such as the Arbor Day Foundation®, the Woodland Trust®, WWF® and the United Nations World Food Program to encourage social responsibility and environmental awareness in communities around the world.
Our DoubleTree by Hilton CARE CultureAt DoubleTree by Hilton, we've taken great care to cultivate hotels that are as warm and welcoming as our signature chocolate chip cookie and as grounded as our guests. We understand the importance of delivering what's expected, yet we never forget the opportunity to create the delight that comes from experiencing a touch of the unexpected. The way we think, work, and care for our guests through our unique CARE Culture is our way of bringing to life our personality, our products and our purpose as a brand, to set ourselves apart. It's also a rare opportunity to create a business environment where the core mission is to find ways to make each day a more rewarding for every person who encounters and experiences a DoubleTree by Hilton hotel.