No Reservation Needed to Experience The Sweet Side of Travel: DoubleTree by Hilton Celebrates National Chocolate Chip Cookie Day with Global Giveaways
Hotel Brand Releases Cookie Tin Collection Inspired by Favorite Destinations, Offers Free Cookies for Consumers Visiting Any DoubleTree by Hilton Hotel, and Partners with Amtrak® for on-the-ground Giveaways
MCLEAN, Va. - DoubleTree by Hilton, one of Hilton Worldwide's (NYSE: HLT) 13 market-leading brands, celebrates National Chocolate Chip Cookie Day today sharing the brand's signature sweet treat with travelers everywhere. To mark the occasion, the brand is also launching a series of collectible cookies tins and social contest.
As part of DoubleTree by Hilton's "Nice Travels" movement -- a multichannel effort driving random acts of kindness to prove that "nice" is contagious -- the hotel brand is offering its iconic chocolate chip and walnut cookie to anyone who walks into one of the brands more than 460 hotels worldwide - with or without a reservation.
The celebration continues through a partnership with Amtrak®, the nation's intercity passengar rail provider, in an effort to bring the cookie beyond hotel doors and give travelers a chance to share the cookie with someone they care about.
The day's activities are part of DoubleTree by Hilton's ongoing efforts to stimulate more positive online chatter about travel, as the hotel brand's Nice Travels Index reveals that only about 1/3 of the online travel conversation is favorable.
Traveler Tin Collection
The brand marks its annual celebration of the holiday with the launch of the Traveler Tin Collection of seven cookie tins inspired by some of the most loved travel destinations around the world. Destinations commemorated by the Traveler Tin Collection include California, Chicago, Florida, New York, Texas, The Carolinas, and Canada, with additional international destinations to launch later this year. Travelers can purchase tins from the collection at participating DoubleTree by Hilton hotels and online at doubletreecookies.com; or win tins by participating in the brand's Instagram Roulette Giveaway.
"At DoubleTree by Hilton, we've dedicated ourselves to spreading niceness every day, starting with the signature warm cookie welcome that each guest receives," said Dianna Vaughan, senior vice president and global head, DoubleTree by Hilton and Curio - a Collection by Hilton. "The Traveler Tin Collection and our other National Chocolate Chip Cookie Day activities celebrate the cookie and offer travelers fun ways to share their experience with loved ones."
Instagram Roulette Giveaway
To mark the launch of the Traveler Tin Collection, DoubleTree by Hilton is posting a video to Instagram showing images from each Traveler Tin destination. To win a tin full of cookies - or something even sweeter - fans can take a screenshot of their favorite destination from the video and DM it to @doubletree. The giveaway runs through August 12, 2016. For terms and conditions, see here.
Partnering with the Amtrak Guest Rewards® team on National Chocolate Chip Cookie Day, DoubleTree by Hilton will surprise people in two of Amtrak's most busiest stations: New York's Penn Station and Chicago's Union Station.
In the spirit of Nice Travels, the DoubleTree by Hilton team will hand out thousands of the brand's signature chocolate chip cookies in pairs of two - encouraging passersby to keep one and share one with someone else. In each station, the first 25 people who mention "Nice Travels" to a DoubleTree team member will receive a full tin of cookies from the Traveler Tin Collection.
The Nice Travels Index
To intercept the online conversation about travel and give small acts of kindness the attention they deserve, DoubleTree by Hilton introduced in April the Nice Travels Index, a real-time social listening and measurement tool that tracks online sentiment towards travel and travel conversation. The Nice Travels Index revealed that in spite of a global affection for travel - with more than 620,000 Twitter users identifying as passionate travelers - just 36 percent of the online conversation about travel is positive.
To make a positive change and celebrate the things we love most about traveling, DoubleTree by Hilton has used the Nice Travels Index to identify, share and reward acts of niceness, contributing to a 5 percent decrease in negative conversation about travel online since the April launch of the index. The hotel brand will continue using the Nice Travels Index to engage with consumers in real-time through "surprise and delight" giveaways throughout the year.
For information about the brand's Nice Travels campaign, visit NiceTravels.com. For additional information, photography and video footage, media can visit news.doubletree.com/NiceTravels.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of nearly 560 upscale hotels with more than 130,000 rooms across six continents. Over the past 50 years, DoubleTree by Hilton has maintained its philosophy that it’s the little things that make a big difference, from welcoming guests with its signature warm DoubleTree Cookie, to serving the local community. Thanks to the dedication of its Team Members, DoubleTree by Hilton ensures the absolute best experiences for guests and continues to be a symbol of comfort through contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings, and meetings and event spaces. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. To make reservations, travelers may visit doubletree.com. Connect with DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Learn about the latest brand news at newsroom.hilton.com/doubletree.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos