Hilton and Atlantica Hotels Agreement Expands DoubleTree by Hilton Brand to Brazil
Companies will introduce the first DoubleTree by Hilton in the country with a project led by Melnick Even Developers in Porto Alegre, Rio Grande do Sul
MCLEAN, Va. and SÃO PAULO - Hilton (NYSE: HLT) and Atlantica Hotels today announced the signing of a management license agreement whereby Atlantica plans to develop and manage DoubleTree by Hilton hotels in Brazil. As part of this agreement, the companies also announced the first planned DoubleTree by Hilton hotel in Porto Alegre, Brazil. This agreement will introduce DoubleTree by Hilton in Brazil, underscoring Hilton’s continued commitment in the Caribbean and Latin America to introduce the company’s industry-leading brands across the region.
"Through our partnership with Atlantica Hotels, we successfully launched the Hilton Garden Inn brand in Brazil and we look forward to further expanding our in-market portfolio with the debut of DoubleTree by Hilton,” said Ted Middleton, senior vice president, development, Latin America, Hilton. "With the largest economy in South America, Brazil remains a focus in our company’s regional growth as it offers great potential for our local investors and continues rising as a top destination for our loyal guests."
DoubleTree by Hilton joins Atlantica's portfolio of 19 brands represented by 120 hotels in Brazil, including Hilton Garden Inn. Hilton and Atlantica have opened four Hilton Garden Inn hotels in Brazil, including the recently-debuted, 153-room Hilton Garden Inn Itajaí, located near Brava Beach, Hilton Garden Inn Goiania, Hilton Garden Inn Belo Horizonte and Hilton Garden Inn Santo André. The companies plan to open two additional Hilton Garden Inn hotels in Fortaleza and São Paulo.
"Building upon the success of our recent openings, we are working with Hilton to introduce another leading brand in Brazil with DoubleTree by Hilton,” said Eduardo Giestas, CEO, Atlantica Hotels. “We are excited to continue growing our portfolio in this thriving market alongside a well-respected hospitality company such as Hilton.”
Scheduled to open in 2021, the first DoubleTree by Hilton hotel in Brazil will be located at Padre Cacique Avenue, in the city of Porto Alegre and Rio Grande do Sul state. The 141-room DoubleTree by Hilton Pontal Porto Alegre will form part of a large complex developed by Melnick Even, which includes a shopping mall and office tower. The hotel will feature 1,000 square meters of meetings and events space, providing a welcoming ambiance perfect for business meetings or social activities.
“From opening our first DoubleTree by Hilton hotel 50 years ago, to opening the first DoubleTree by Hilton property in Brazil in 2021, our commitment to innovation and sharing our hospitality with guests around the world stands true,” said Shawn McAteer, senior vice president and global head, DoubleTree by Hilton. “With DoubleTree by Hilton Pontal Porto Alegre, Brazil and its travelers will experience the brand’s warm welcome and philosophy that little details make a big difference.”
Hilton currently has a portfolio of more than 140 hotels and resorts open to welcome travelers in the Caribbean and Latin America, including seven hotels in Brazil. The company is actively pursuing additional growth opportunities and currently has a robust pipeline of more than 90 hotels throughout the region.
Hilton properties are also part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 16 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app.
For news on DoubleTree by Hilton, visit newsroom.hilton.com/doubletree.
About Atlantica Hotels
Founded in 1998, Atlantica Hotels is the largest privately held hospitality company in Latin America and ranked in the top 100 largest hotel companies globally. Reference in good deals for hotel investors, Atlantica Hotels currently runs 120 hotels throughout Brazil, with 20 thousands rooms and represents 19 brands in 50 Brazilian cities. Primarily focused on the midscale transient business traveler, Atlantica Hotels is also the largest operator of luxury class hotels and operates a large portfolio of economic brands in Brazil. Headquartered in São Paulo, Brazil, Atlantica Hotels employs over 4,500 associates and is a five-time recipient of Gallup's Great Place to Work. Visit http://www.atlanticahotels.com.br/ for more information and connect with Atlantica Hotels on Facebook, Twitter, Instagram and YouTube.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of 580 upscale hotels with nearly 135,000 rooms across 46 countries. Over the past 50 years, DoubleTree by Hilton has maintained its philosophy that it’s the little things that make a big difference, from welcoming guests with its signature, warm DoubleTree Cookie, to serving the local community. Thanks to the dedication of its Team Members, DoubleTree by Hilton ensures the absolute best experiences for guests and continues to be a symbol of comfort through contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings, and meetings and event spaces. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. To make reservations, travelers may visit doubletree.com. Connect with DoubleTree by Hilton on Facebook, Twitter, and Instagram. Learn about the latest brand news at newsroom.hilton.com/doubletree.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos