DoubleTree by Hilton Melbourne – Flinders Street to Bring the ‘Graffiti Loft Package’ to Melbourne
Guest rooms will transform into a ‘Graffiti Loft’ with local street artists 90 Degrees.
MELBOURNE, VIC - DoubleTree by Hilton Melbourne - Flinders Street has launched the "Graffiti Loft" package, offering guests an underground experience of Melbourne's vibrant street art scene from the comfort of their hotel room.
Melbourne is recognised as one of the leading street art capitals of the world. Graffiti is not only engrained in the city's cultural identity, it is also one of the key attractions for locals and travellers alike. Located in the heart of the CBD and opposite the iconic Flinders Street station, DoubleTree by Hilton Melbourne - Flinders Street is only minutes away from many of the city's best street art laneways, namely Hosier, Degraves and AC/DC lanes.
Collaborating with local street artists 90 Degrees, DoubleTree by Hilton Melbourne - Flinders Street is bringing the cities' laneways into guest rooms, where guests will be able to immerse themselves in Melbourne's creative art scene. The room will be packed with Instagram-worthy moments; complete with original artwork, colourful murals, tagged furniture and graffitied bed linens. Guests will also be able to enjoy a specially-crafted(?) edible graffiti snack and be entertained with a collection of street-art themed DVD's and books.
90 Degrees was born in 2013 with a mission to create graffiti with impact. Daniel Wenn, founder and creative lead of the company, has had a lifelong love affair with street art. His first work dates back to the late 1980s. "I remember when I was younger, seeing graffiti on the train into the city and wondered who did it and how they did it," said Wenn. As a graffiti artist with a preferred style of traditional characters and lettering, he has worked extensively both domestically and abroad.
"Our curated room series has been a fantastic success. It captivates our guests with a seasonal experience that also supports a local Australian brand. We are excited to continue the momentum this winter with 90 Degrees and the Graffiti Loft," said Garry Lucas, general manager, DoubleTree by Hilton Melbourne - Flinders Street. "90 Degrees has brought the celebrated Melbourne laneway scene into the hotel. Our guests are able to relish in this vibrant side of Melbourne's culture, from morning to night."
Starting from $259 per night, The "Graffiti Loft" package includes accommodation for two adults in a King Flinders Street Station View room. The price also includes buffet breakfast for two, an edible graffiti snack and a collection of street-art themed DVD's and books to enjoy. The package may be booked between June 26 - August 12 2017 for stays occurring July 8 - August 13 2017, subject to availability.
DoubleTree by Hilton Melbourne - Flinders Street is located at 270 Flinders Street, Melbourne, Victoria 3000. For reservations, visit Melbourne.doubletree.com or call +61 3 9654 6888.
DoubleTree by Hilton Melbourne - Flinders Street
+61 458 224 464
DoubleTree by Hilton Melbourne - Flinders Street
+61 3 9254 3614
ABOUT DOUBLETREE BY HILTON MELBOURNE - FLINDERS STREET
Travellers who want a comfortable, modern hotel in the heart of Melbourne need look no further than DoubleTree by Hilton Melbourne - Flinders Street. This 180-bedroom hotel enjoys views across iconic Flinders Street Station and beyond. It is close to many famous city laneways, some of the city's best restaurants, bars and shopping, and the vibrant arts and entertainment district. After a complete refurbishment, the hotel features a stylish lobby bar and restaurant, Platform 270. Every room is filled with boutique artisan touches inspired by its location, as well as Sweet DreamsTM beds, Wi-Fi and HDTVs. Its easy access to Flinders Street trains and trams is unparalleled. Social media users may connect with the hotel at facebook.com/DoubletreeHiltonFlindersStreet, instagram.com/DoubleTreeMelbourne and follow the hashtag #GraffitiLoft
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of 580 upscale hotels with nearly 135,000 rooms across 46 countries. Over the past 50 years, DoubleTree by Hilton has maintained its philosophy that it’s the little things that make a big difference, from welcoming guests with its signature, warm DoubleTree Cookie, to serving the local community. Thanks to the dedication of its Team Members, DoubleTree by Hilton ensures the absolute best experiences for guests and continues to be a symbol of comfort through contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings, and meetings and event spaces. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. To make reservations, travelers may visit doubletree.com. Connect with DoubleTree by Hilton on Facebook, Twitter, and Instagram. Learn about the latest brand news at newsroom.hilton.com/doubletree.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.