DoubleTree by Hilton Johor Bahru Leads Sustainability Initiative in Malaysia With Linens for Life™
JOHOR BAHRU, MALAYSIA - In line with Hilton's Travel with Purpose 2030 goals to halve its environmental footprint and double its social impact investments, DoubleTree by Hilton Johor Bahru is partnering with Diversey and Kechara Soup Kitchen for the Linens for Life™ program.
The hotel is the first under the Hilton brand to launch the Linens for Life™ program, both in Johor as well as in Malaysia. Introduced in celebration of International Housekeeping Week, the initiative is designed to help local communities through the upcycling of used hotel linens with three-fold objectives: to aid with immediate disaster relief efforts; to provide livelihoods to the local community through recycling; and to help hotels reduce waste.
A typical 400-room hotel generates approximately two to three tonnes of used linens such as bed sheets, pillow cases, towels, and table cloths annually, the total of which is the equivalent of 1,600 queen-sized bedsheets and 3,500 single-size bedsheets. These used linens are collected by the hotel’s housekeeping team, then channelled by Diversey to non-governmental organizations (NGOs) and local communities for recycling. For the Johor Bahru area, Kechara will be channelling the linens to their Empowerment program, which helps disadvantaged women in building sustainable livelihoods.
Through upcycling, Linens for Life™ has given these items new life by repurposing them into various creative items made by women beneficiaries, such as newspaper bags, all-purpose bags, aprons, school uniforms, stuffed toys, infant sleeping bags, and more. More than just a corporate partnership, the program directly engages locals within their own community to be involved, enabling them to earn a small livelihood.
“Sustainability has always been one of Hilton’s core pillars. We are proud to partner with Diversey for this milestone collaboration, where there is both an opportunity as well as responsibility to do our part in the community we are operating in. This partnership, the first of its kind for the Hilton brand in Johor and Malaysia is something we are committed to,” said Daniel Alcaraz, General Manager of DoubleTree by Hilton Johor Bahru.
Echoing his agreement, Stefan Phang, Diversey’s Global CSV Leader said, “Linens for Life is a program that directly engages the local people in helping their own community. At the same time, Diversey is also helping our hotel customers on waste recycling. Through this program, we hope to contribute to a more sustainable environment and create shared value for everyone involved – our company, our customers, and the community.”
Justin Cheah, Executive Director, Kechara Soup Kitchen said, “We are happy to be partners for Linens for Life and that that we can make this sustainable long term, good enough for the mothers whom we support to make good income to either supplement their respective family's emergency or educational related expenses.”
With this commitment, Hilton will become the first major hotel company to institute science-based targets to reduce carbon emissions and waste output to landfill. For more information on Travel with Purpose, please visit https://cr.hilton.com/.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of 580 upscale hotels with nearly 135,000 rooms across 46 countries. Over the past 50 years, DoubleTree by Hilton has maintained its philosophy that it’s the little things that make a big difference, from welcoming guests with its signature, warm DoubleTree Cookie, to serving the local community. Thanks to the dedication of its Team Members, DoubleTree by Hilton ensures the absolute best experiences for guests and continues to be a symbol of comfort through contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings, and meetings and event spaces. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. To make reservations, travelers may visit doubletree.com. Connect with DoubleTree by Hilton on Facebook, Twitter, and Instagram. Learn about the latest brand news at newsroom.hilton.com/doubletree.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.Download Article Photos