DoubleTree by Hilton Inspires a More Welcoming World through New “Your Warm Cookie Awaits” Campaign
Brand to Motivate by Creating #SweetWelcome Moments Across the United States
MCLEAN, Va. - Nearly 100 years ago, Conrad Hilton shared his vision to fill the earth with the light and warmth of hospitality. DoubleTree by Hilton - one of Hilton's (NYSE: HLT) 14 world-class brands - brings to life that vision every day, starting with its signature, warm DoubleTree Cookie welcome.
Today, the brand elevates its sweet and unique token of hospitality through the launch of its latest integrated marketing campaign, "Your Warm Cookie Awaits." The campaign, which involves refreshed creative, digital and out-of-home media placements as well as public relations and social media activations, aims to inspire others to help make the world a more welcoming place.
To motivate through actions, the DoubleTree by Hilton team will create #SweetWelcome moments across the United States - with the first taking place today outside of a naturalization ceremony at Faneuil Hall in Boston. Actress and philanthropist Monique Coleman will join the brand in Boston as a supporter of the initiative and to share the signature, warm DoubleTree Cookies with new United States citizens to help celebrate their milestone moment.
Future #SweetWelcome moments will include:
- Celebrating culinary professionals in the United States military at the Veteran's Support Network's 14th Annual Military Culinary Competition on Sept. 23, 2017, in Washington, D.C. Together with the Hilton Military Programs team, DoubleTree by Hilton will help educate event attendees about Hilton's Operation: Opportunity and distribute the brand's signature DoubleTree Cookies.
- Raising money for No Kid Hungry at Phil's Cookie Fondo - a charity chocolate chip cookie-themed bike ride on Oct. 15, 2017, in Malibu, Calif. To reinforce its simple service philosophy of CARE (Creating a Rewarding Experience), the brand will work in partnership with event organizers to infuse its spirit of hospitality (and signature DoubleTree Cookies!) within the pre-race expo, race experience and post-race celebration.
"At DoubleTree by Hilton, we know that the spirit of hospitality doesn't disappear after check-out - and that small actions can have a big, positive impact on individuals, groups and the world," said Stuart Foster, vice president, Global Brand Marketing - DoubleTree by Hilton. "Through the 'Your Warm Cookie Awaits' campaign, we hope to encourage more people to fill the earth with the light and warmth of hospitality - whether that's extending a warm DoubleTree Cookie, volunteering for a local charity or simply sharing a smile with a stranger."
To inspire individuals beyond the #SweetWelcome launch, from now through Oct. 18, 2017, @DoubleTree social followers are encouraged to capture moments in which they, or others, are making the world a more welcoming place. Posts can be shared on Instagram and/or Twitter using the hashtags #SweetWelcome and #Contest. Four winners will receive two complimentary hotel nights - and one grand prize winner will be awarded a weeklong stay - at any of the 500+ DoubleTree by Hilton hotels in the world. To make this contest even sweeter, 50 runners up will receive a package of signature DoubleTree Cookies.
For more information, including #SweetWelcome contest Rules and Regulations, visit news.doubletree.com/YourWarmCookieAwaits. Fans are encouraged to follow and engage with the brand's welcome moments via @DoubleTree on Twitter and Instagram.
About DoubleTree by Hilton
DoubleTree by Hilton is a fast-growing, global portfolio of nearly 560 upscale hotels with more than 130,000 rooms across six continents. Over the past 50 years, DoubleTree by Hilton has maintained its philosophy that it’s the little things that make a big difference, from welcoming guests with its signature warm DoubleTree Cookie, to serving the local community. Thanks to the dedication of its Team Members, DoubleTree by Hilton ensures the absolute best experiences for guests and continues to be a symbol of comfort through contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings, and meetings and event spaces. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. To make reservations, travelers may visit doubletree.com. Connect with DoubleTree by Hilton on facebook.com/doubletree, twitter.com/doubletree and instagram.com/doubletree. Learn about the latest brand news at newsroom.hilton.com/doubletree.
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,600 properties with nearly 913,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 85 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.Download Article Photos